ABC/ESPN, Univision agree record World Cup TV rights deal
LONDON (Reuters) – U.S. broadcasters ABC/ESPN and Univision
have agreed a record $425 million deal to secure the U.S. TV
rights for all FIFA events between 2007 and 2014, world
soccer’s governing body said on Wednesday.
FIFA said the agreement, which incorporates coverage of the
2010 and 2014 World Cup tournaments, was the biggest TV deal
with a single country in its history.
“ABC/ESPN and Univision came to us with a comprehensive
package that will…promote football and the FIFA brand even at
those times when no tournaments are taking place,” FIFA
president Sepp Blatter said in a statement.
“With these two well-known companies we have ensured that
images of our events will be seen by the widest possible
audience across the U.S.’s steadily growing football market.”
The deal covers a range of media categories including
internet and mobile telephones.
Under the deal TV network ABC and cable network ESPN, who
are owned by Walt Disney Company, have the English language
Los Angeles-based Univision, the biggest Spanish language
broadcaster in the U.S., has the Spanish language rights.