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Ticket Text Launches Low Cost Ticketing on WWW.RYANAIR.COM

Posted on: Friday, 20 July 2007, 06:04 CDT

Ryanair, Europe's largest low fares airline, and Ticket Text, a Dublin based mobile technology company, today (20th July) announced an agreement that will provide Ryanair's 52m customers with low-cost tickets for concerts, sport, theatres, galleries and exhibitions in Ireland, UK and the rest of Europe.

Using Ticket Text's innovative mobile technology, customers will receive their tickets as unique barcodes sent via text message straight to their mobile phone. Customers simply take their phone to the venue and then scan the barcode to gain admittance.

Receiving tickets by SMS through Ticket Text saves money too because Ticket Text will not charge their customers any over inflated postage and packing fees. To celebrate today's launch, the first twenty customers to buy tickets for the Take That concert in Barcelona using Ticket-text's revolutionary service will receive a FREE Ryanair return flight from London.

Welcoming this agreement Ryanair's Head of Ancillary Revenue, Santina Doherty said:

"Thanks to Ryanair's low fares, it has never been cheaper or easier to travel to concerts and other live events around Europe. Ticket Text's innovative and easy to use service provides an ideal match for passengers who want to combine their trip abroad with concerts, festivals and other live events. This is a fast growing part of our business and we look forward to developing it with the help of Ticket Text."

Ticket Text's Chairman and music industry veteran Tim Delaney commented:

"I have seen how technology has disrupted the music industry. We have now reached the tipping point where technology will start to impact the business model of the ticketing industry. Ryanair's participation combined with Ticket Text's innovative ticketing solution will contribute significantly to this change. Ryanair has significant presence in all of Europe's key ticketing markets so there is a natural fit to be the leading ticket seller in all these markets with more events on sale to be added every week."

Notes to Editors

How the 'mobile ticketing' process works

Customers buy a ticket from the Ticket Text website using their credit cards as normal. The ticket is sent to their mobile as a 2d barcode. The customer will also have a print-at-home version e-mailed to them which can also be scanned at the venue. They take the bar code ticket to the venue and present it at the gate to the scanner, where they will get quick and easy entry to the event avoiding queues at box offices. If they lose their phone or accidentally delete the bar code, they can send another SMS ticket through their Ticket Text account.

About 2d barcodes

2d bar codes contain many times more information than the traditional barcodes found on the side of most products in a supermarket. One 2d barcode can contain, for example, entry to a venue, or dinner and drinks.

About Ryanair

Ryanair is Europe's largest low fares airline with 20 bases and 499 low fare routes across 25 countries. Ryanair currently employs a team of 4,500 people and expects to carry approximately 52m scheduled passengers in the current fiscal year.

About Ticket Text

Ticket Text (www.ticket-text.com) is a Dublin based start up company that is backed by a collection of Europe's leading entertainment companies and individuals. It has a dynamic approach to ticketing and is staffed by an innovative young team from the music, mobile, internet and ticketing industries. It has developed a leading mobile ticketing solution by combining best of breed technology partners (AudienceView and Gavitec).

Source: Business Wire

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