New Trend of Measuring Audience and New Study on Video Ads Enhance Wi-Fi TV Business Plan and Value of Wi-Fi TV Stations
Two current stories from Business Week magazine directly relate to the business plan of Wi-Fi TV Inc. (PINKSHEETS: WTVI), according to the Company. Wi-Fi TV offers consumers 24/7 streaming video of hundreds of TV channels with live chat for those watching the same programs, free calls, free video parties, and other interaction.
The stories are, “Web Ratings Shakeup: Its About Time” and “Online Video Ads: Just Wait,” both written by Catherine Holahan.
“Wi-Fi TV keeps our viewers online because they are watching 24/7 TV as opposed to short videos or written stories and they are interactive with other members through live chat, calls, and video parties. Wi-Fi TV is custom tailored for online video advertising. These two platform features — an engaging online experience that can last for hours at a time and a format suited to online video ads — are the key features of the Wi-Fi TV business plan. They will be enhanced by the next version of our web site launching during August. They fit perfectly with the new ways of measuring audience size and the growth of online video ads reported on in Business Week magazine. They will enhance the value of Wi-Fi TV Stations which we are selling through our sales team,” stated Wi-Fi TV founder and Chairman Alex Kanakaris.
Regarding video ads, a study by eMarketer is cited, predicting, “the floodgates will open after 2011, when the lines between TV and Web video will be blurred.”
Released July 16, the study suggests “Web surfers ain’t seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That’s up from a November projection in which eMarketer estimated 2010′s video ad sales at less than $3 billion (see BusinessWeek.com, 11/7/06).”
It’s after 2011 that the floodgates will really open, says eMarketer senior analyst David Hallerman. “By then, the distinction between television and Web video will be so blurred that advertisers will begin directing more of do is take a few percentages off of a TV advertiser’s typical budget and that is going to be a large amount of money,” says Hallerman. Television advertising is expected to top $46.3 billion in 2011 according to PricewaterhouseCoopers.
In the story about how web site ratings are measured, it is stated that “Nielsen//NetRatings’ focus on time spent is a sea change.”
“Nielsen//NetRatings (has decided) page views count, but not much. On July 10, the company announced that it would focus on the amount of time spent on a site, rather than pages viewed, when discussing a Web property’s ability to engage users,” according to the story.
“Time spent is a better denominator than other things,” says Scott Ross, director of product marketing at Nielsen//NetRatings.
The article goes on to state, “Using time spent on a site rather than page views rejiggers the lineup of the most popular, or engaging, Web sites from the get-go.”
About Wi-Fi TV:
Wi-Fi TV(TM) is a pioneer of TV on the Internet. Wi-Fi TV Inc. has long touted the coming convergence of TV and the Internet, and provided the first online movie in December 1995. The Wi-Fi TV website is the only place on the Internet where you can watch hundreds of TV stations and chat with others watching the same program in a live chat box directly under the viewing screen, and get breaking news for each country and category listed, and download a dialer and make free phone calls and host live video parties all on one website.
Wi-Fi TV Inc. provides Social Internet TV(TM), a new generation TV delivery platform that has a geographic sphere out-distancing any traditional cable or over-the-air TV broadcaster. Wi-Fi TV memberships are free at www.Wi-FiTV.com and include such perks as free online phone calls and free chat and free online parties.
The Company was launched in 1995 and has been publicly traded since November 1997, and has been a pioneer in the delivery of video and books over the Internet.
Press Relations:
Wi-Fi TV Inc. has opened a content and technology demo room for the press in Newport Beach, California. For further information contact Colby Marceau, (949) 716-9397, info@wi-fitv.com.
Forward-Looking Statements
Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company’s operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. Wi-Fi TV and Social Internet TV are trademarks of Wi-Fi TV Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.
Contact: Colby Marceau (949) 716-9397 Email Contact
SOURCE: Wi-Fi TV Inc.