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The Kelsey Group's Directory Driven Commerce 2007 Conference to Focus on Yellow Pages' Relevance in an Increasingly Fragmented Local Media Landscape

Posted on: Tuesday, 24 July 2007, 09:22 CDT

PRINCETON, N.J., July 24 /PRNewswire/ -- According to The Kelsey Group's "Global Yellow Pages(TM) 2007" report, 28 percent of global Yellow Pages revenues will be online by 2011, compared with 12 percent in 2006. The changes in consumer usage and advertiser buying behaviors behind the shifting marketplace will serve as a backdrop when the global Yellow Pages community gathers this September for The Kelsey Group's Directory Driven Commerce 2007 conference. DDC2007: The Future of Yellow Pages will be held Sept. 17-19 at the Hyatt Regency Reston in Reston, Virginia.

"If you want to know how the Yellow Pages business is changing, just ask one of the 41,000 sales reps around the world about the increasingly complex assortment of products they are responsible for selling," said Charles Laughlin, senior vice president and program director, The Kelsey Report(R), and managing editor, The Kelsey Group. "Technology continues to drive much of the change in this business. At DDC2007, attendees will learn about what's working now and what kinds of changes they can expect to see around the corner."

The Kelsey Group's annual Yellow Pages conference is recognized as the objective and definitive event on the future of this high-margin global industry. The program encourages audience interaction and features 50 speakers who will participate through presentations, one-on-one interviews, panel discussions and research sessions. Featured speakers include Kathy Hipple, CEO, Ambassador Media Group (live Kelsey interview); Genevieve LeBrun, vice president, marketing, Trader Corp. (keynote); and Scott Pomeroy, president and CEO, Local Insight Media (keynote).

The DDC2007 agenda will address a range of topics, from competition and new technologies to the future of the sales channel. In addition, Kelsey Group analysts will present the latest findings from the firm's ongoing Local Commerce Monitor study as well as its most recent consumer research focusing on changing user behavior. Session highlights include:

-- Why the 'Yellow Pages' Brand Still Matters -- Evolving SME Advertising Patterns -- Consumer Reviews and Yellow Pages: How Is the Marriage Working? -- Free DA, Enhanced DA: Where Is the Winning Play for Publishers? -- Calls as Currency: The Feasibility of Pay-per-Call in Yellow Pages -- Selling Search, SEO and Performance-Based Advertising -- The Evolution of 3-D, Video and Audio - The Future of Rich Media and Yellow Pages

Association Partners for DDC2007 include the Association of Directory Marketing (ADM), Association of Directory Publishers (ADP), International Classified Media Association (ICMA), Search Engine Marketing Professional Organization (SEMPO) and Yellow Pages Association (YPA). Conference sponsors include Acxiom, AgendiZe, Amdocs, Call Genie, eStara, i411, Idearc Media, Local Matters, Local.com, Localeze, LSSi, Marchex, Mixpo, Telmetrics and Web.com. For more information about DDC2007, visit http://www.kelseygroup.com/DDC2007 .

About The Kelsey Group

The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising and online local media. Founded in 1986, the company has built a reputation as the premier analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report(R) and Interactive Local Media), publishing (Global Yellow Pages(TM)), consulting (more than 400 individual assignments) and conferences (68 events).

The Kelsey Group

CONTACT: Eileen Pacheco of The Kelsey Group, +1-781-556-1026,eileen@tango-group.com

Web site: http://www.kelseygroup.com/DDC2007

Source: PRNewswire

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