Gain an Insight into Mobile Messaging Business and Technology
Posted on: Wednesday, 1 August 2007, 06:04 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c64501) has announced the addition of "Mobile Messaging Business and Technology" to their offering.
This publication provides the reader an excellent overview of the current state of mobile messaging from a business perspective including challenges, opportunities and trends such as message volume and revenue. Coverage includes MMS challenges for mobile operators such as content adaptation, bulk messaging, handset configuration, and WAP push. Emerging market opportunities including mobile marketing and unified messaging (UM) are also evaluated. Select vendors and service providers in the space are classified by category including Equipment Vendor Providers, Independent Solution Vendors (ISV), Systems Integrators and Consultants with reference examples for each category. Some content based applications are referenced including SMS, MMS, and IVR based applications and content.
This publication also provides the reader with an understanding of both basic and more advanced technical details of mobile messaging functionality. Coverage includes basic messaging architecture, protocols, addressing, routing, message flows, billing, and functionality including Short Message Service (SMS), Enhanced Message Service (EMS), and Multimedia Message Service (MMS). More advanced topics are also addressed including SMS spoofing, Digital Rights Management (DRM), Unified Messaging (UM), and MMS interoperability. The publication also compares and contrasts SMS vs. MMS vs. e-mail are MMS vs. Instant Messaging (IM).
Target Audience
-Mobile VAS Equipment Vendors, Independent Solution Providers, System Integrators and related professional services companies
-Personnel responsible for mobile messaging, Value-added Services (VAS), Sales and Marketing and personnel responsible for growth of ARPU
-Providers of VAS applications such as televoting and mass calling events
-Technical target audience comprises system architects, technical consultants, and industry analysts
Key Questions Answered
-Business aspects of messaging
-Uses and benefits of SMS including everyday application usage
-MMS business challenges
-Companies offering VAS solution
-Existing VAS applications and billing integration
-Emerging applications such as mobile marketing and unified messaging
-Selection criteria for MMS selection in network
-Content based applications and integration
-Comparison between SMS, MMS, and e-mail
-Comparison between MMS and IM
For more information, visit http://www.researchandmarkets.com/reports/c64501
Source: Business Wire
Related Articles
- Zed Presents Its Master Content Provider (MCP) Service; Surpasses 600 Million Mobile Users through 32 mobile operators Worldwide
- Movero Delivers Over 10,000 Training Sessions for Physicians Using Mobile ePrescription Applications
- Nixle and VeriSign Messaging and Mobile Media Enable Police and Municipal Governments Nationwide to Reach Residents via SMS Messages
- Self-Destructing SMS Text Messaging Application for Blackberry Phones Available From BigString Corporation
- VeriSign Messaging and Mobile Media President Re-Elected to CTIA Board of Directors
- Philippines Telecom Operator Bayan Telecommunications Selects VeriSign(R) Messaging and Mobile Media to Provide Global Connectivity
- Raketu Adds Global SMS Text Messaging to VoIP Service Offering
- Critical Path Launches New Multimedia Content Services for Mobile Consumers
- Business Mobile E-Mail and Messaging Market Has Plenty of Room to Grow According to In-Stat
- Philips and Gracenote Launch Gracenote Mobile(SM) -- First Global Music Recognition and Content Delivery Service for Mobile Phones
 |
 |
User Comments (0)
RSS Feeds