First AT&T Experience Store Unveiled on the East Coast
ATLANTA, Aug. 2 /PRNewswire-FirstCall/ — This place has it all: more than 5,000 square feet; home entertainment; music, video and games; more than three dozen screens; and the latest, coolest, hottest wireless phones. This place also lets customers look at, touch and experience everything in the store.
AT&T Inc. has announced a new way to shop for and experience an array of communications and entertainment services with the official launch of the first AT&T Experience Store SM outside of Texas. The store is the first of many planned conversions of company-owned AT&T stores from wireless-centric spaces to a high-energy retail format that showcases AT&T’s complete set of products and services in the Southeast.
The new AT&T Experience Store, located in the Perimeter area of Atlanta, is larger than the typical wireless store. It not only received an extreme makeover — both inside and out — but is the first store to demonstrate the benefits of housing AT&T’s product suite under one roof. It is also the first store to feature a fully integrated media experience, which is made possible through convergence by encouraging interaction with the company’s extensive portfolio of wireless, broadband, video and wireline voice products and services. Customers can interact via several experience and personalization stations located throughout the store.
“The AT&T Experience Store in Atlanta is what AT&T is all about,” said Stan Sigman, president and chief executive officer of AT&T’s wireless unit. “All of the communications and entertainment products that consumers want are in one place and under one roof.”
The more than 5,000-square-foot store will feature several new retail concepts, including six integrated “customer experience” stations that encourage customer interaction with cutting-edge wireline, wireless and converged services. In addition, knowledgeable store personnel will be on hand throughout the store and within each of the stations to guide consumers through product trials and purchasing decisions.
“From the moment customers enter to the moment they leave, they will be able to experience AT&T’s full suite of services for the first time,” said David Scobey, president and CEO, AT&T Southeast. “The move is part of a key initiative in the company’s ongoing commitment to integrate its wireline and wireless operations and give consumers greater convenience and a streamlined approach to the way they purchase and interact with our products.”
Stations include: — AT&T Entertainment. Customers will be invited to watch a demonstration of AT&T U-verseSM TV — a future service offering — and current DIRECTV(R) programming on three 52-inch High Definition plasma televisions. — AT&T Home Connections. Customers will be able to browse the Internet, customize AT&T Yahoo! home page portals and test AT&T Remote Monitoring through a remote camera set up in the store via wireless phones. — Music. Customers will be able to listen to XM Satellite Radio on wireless phones, Bluetooth(R) headphones, and Bluetooth external speakers and will also be able to transfer personalized music content via a laptop or mobile phone. — Gaming. Using wireless phones, Bluetooth stereo headsets and laptops, personnel will demonstrate game-downloading to wireless phones and store laptops at this station. — Messaging and Video. This station will highlight 3G phones and Bluetooth accessories and will provide customer interaction with multimedia messaging and photo- and video-sharing capabilities. — Laptop Mobility, E-Mail and Data. Geared toward road warriors, on-the-go customers and small business owners, this front-of-store station will include wireless phones, PDAs, smartphones, GPS and Bluetooth accessories. Customers will be encouraged to interact with e-mail and Microsoft applications across these devices.
In addition, a centrally located Personal Style Studio will showcase high-end accessories and will allow customers to purchase external wireless features, such as ringtones, crystal handset designs and phone “tattoos,” or pictures that customers can download to a laptop in-store, print on a sticker and apply to wireless phones.
Other unique features include more than three-dozen screens located throughout the store. On these screens, visitors can learn about and experience a variety of AT&T products and services, including broadband, wireless, voice and video. Digital messages that inform customers about the variety of lifestyle, product and feature benefits will be displayed throughout the store on 32-inch LCD screens. A series of “Guided Selling Kiosks” also provide valuable information to assist employees and customers during the sales process.
Located at 136 Perimeter Center West and staffed by 30 employees, the store is the first of several additional AT&T Experience Stores to open throughout the nine-state Southeast territory this year and comes on the heels of the store openings in San Antonio and Houston earlier in the year.
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About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
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