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Adapt Technologies, Inc. Announces the Debut of SEM-in-a-Box(TM) Agency: Pay-Per-Click Management Software for Search Marketing Agencies & Consultants

Posted on: Thursday, 2 August 2007, 12:20 CDT

Adapt Technologies, Inc. will debut the new SEM-in-a-Box Agency pay-per-click software at the Search Engine Strategies (SES) Conference taking place at the Convention Center in San Jose, CA August 20-23, 2007. SEM-in-a-Box Agency complements the existing suite of web-based tools available in SEM-in-a-Box Basic. The products provide pay-per-click (PPC) optimization and management tools, with a range of do-it-yourself features which help online marketers save time and money by automating the analysis and updates to Google AdWords and Yahoo Search Marketing campaigns at a low, flat monthly fee.

SEM-in-a-Box Agency is tailored to meet the needs of search marketing consultants or agencies handling many clients by further streamlining the optimization and management of multiple accounts in a single Dashboard view with an accompanying Client Access Portal. Like SEM-in-a-Box Basic, the Agency version requires no software installation and will also be priced at a set monthly fee, plus a flat fee per managed account. Live at SES in Booth 220, Adapt will demonstrate the new SEM-in-a-Box Agency features including the interface and enhanced reporting capabilities, and will discuss the new cost-per-click campaign optimization strategy being introduced.

SEM-in-a-Box Basic was launched in January 2007 to help marketers reduce the hours of manual work involved in managing & optimizing PPC campaigns, by automating data analysis and updates. SEM-in-a-Box compares actual performance data with a marketer's goals. Then, it provides bid recommendations to improve campaign performance, as well as recommendations for keyword addition/deletion, ad text optimization, and budget allocation, plus insights on competitor activity. Unlike other PPC optimization tools, SEM-in-a-Box offers all these features at a flat monthly fee, with no variable charges.

"SEM-in-a-Box handles the hours of PPC grunt work, so that our subscribers can get back to what they do best - growing their core business," stated Michael Harris, CEO of Adapt. "Now, in addition to serving marketers who run their own PPC campaigns, the new Agency product will improve the efficiency of PPC consultants and agencies. Many of our current customers are agencies already using multiple SEM-in-a-Box client accounts. With the new Agency interface, they can further simplify their PPC management business while improving their bottom line."

Nik Froehlich, Manager of Search at online agency Clickbrand.com, has been using SEM-in-a-Box since its launch to manage over 10 Clickbrand clients. "Using SEM-in-a-Box, I've reduced the time I spend manually analyzing and updating my clients' accounts by over 50%. The new Agency product will make it even easier for me to manage client campaigns, as well as increase my bandwidth for taking on new PPC clients cost-effectively," said Nik.

More information about SEM-in-a-Box Basic and Agency, including screenshots, feature details, testimonials, and an online demo, is available at http://sem-in-a-box.adapt.com.

About Adapt:

Adapt Technologies, Inc. creates practical, self-service campaign management solutions for marketers to more effectively manage their online marketing campaigns and improve results. The company was founded in December 2004 and is venture-funded by Mohr, Davidow Ventures and Emergence Capital Partners. Our management team, engineers and search engine marketing specialists are highly experienced in developing marketer-focused solutions to internet marketing challenges, and come from leading universities and Internet companies including Caltech, Google, Yahoo! Search Marketing, and Amazon.com. For more information about Adapt, visit: www.adapt.com.

About Clickbrand: ClickBrand (www.clickbrand.com) is an interactive agency founded 2004 to assist small businesses with their Web presence and online customer acquisition efforts. In addition to PPC management, Clickbrand also provides analytics, search engine optimization, and site design help.

About Search Engine Strategies: Search Engine Strategies (www.SearchEngineStrategies.com) is the premier global event series for search engine marketing and optimization. SES is produced by Incisive Media (www.IncisiveMedia.com).

Source: Business Wire

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