August 2, 2007
CarSoup.Com Joins Jumpstart Automotive Media’s Ad Network
Jumpstart Automotive Media (http://www.JumpstartAutomotiveMedia.com) today announced that it has become the exclusive national advertising-sales partner for CarSoup.com, an automotive sales and research website that connects local dealers and private sellers with highly qualified buyers. The agreement adds 800,000 in-market buyers to the 6 million monthly unique visitors already in the Jumpstart Automotive Ad Network, which includes NADAguides, Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com's Automotive Channel, CarandDriver.com, RoadandTrack.com, and CycleWorld.com.
CarSoup.com is an online automotive resource built by a consortium of local auto dealers in Minnesota in 1998 modeled as a multi-listing service for dealerships and private ad listings. Since then, it has grown into one of the largest, most trusted national online dealer/product locator services, connecting dealers and private party sellers across the country with buyers. In each market, CarSoup.com focuses on the community to build local advertising and promotion opportunities for a variety of clients, ranging from national manufactures, to one-owner shops."We are very excited to partner with Jumpstart. Their national relationships with automobile manufacturers allows our CarSoup team to focus on building programs and results for local and regional advertisers," says Larry Cuneo, CEO of Carsoup.com. "We're in 50 local markets and adding more at a rapid pace. This alliance guarantees we will continue to provide the exceptional service CarSoup is recognized for."
"CarSoup.com's focus is unique to third party research sites and presents national advertisers with an incredible opportunity to reach in-market buyers," says Mitch Lowe, CEO of Jumpstart Automotive Media. "The addition of CarSoup.com comes at a time of rapid growth for Jumpstart. In short order we expect Jumpstart's Automotive Ad Network to reach more car buyers than any other site, network or portal on the Web."
In addition to contributing to Jumpstart Auto Channel's contextual display inventory, CarSoup.com visitors will be part of Jumpstart's behavioral targeting network that tracks auto buying intent behaviors within the Automotive Ad Network and behaviorally targets them on Jumpstart's Behavioral Auto Channel which includes ValueClick Media, Collective Media, Comcast.net, FoxNews.com, and a number of other relevant content publishers. Jumpstart's Behavioral Auto Channel maintains a reach of over 75% of U.S. internet users.
CarSoup.com is an interactive automotive sales and research website that connects local dealers and private sellers with highly qualified buyers. Through engaging advertisements that feature multiple photos and videos, comprehensive vehicle specs, and pertinent seller's information, CarSoup.com has created a compelling automotive marketplace that facilitates a positive car buying experience for both the seller and buyer. CarSoup.com is also one of the premier online automotive research destinations, providing potential car buyers with a wide range of research tools that enable them to make an informed and confident purchase. CarSoup.com has recently increased its vehicle listings to include the full range of motorsports vehicles, including new and used motorcycles, ATVs, snowmobiles, personal watercraft, RVs, campers and boats.
Jumpstart Automotive Media, Inc. (www.JumpstartAutomotiveMedia.com) partners with leading web publishers to create the Internet's largest and highest quality community of car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key Jumpstart Network partners include Hachette's CarandDriver.com, RoadandTrack.com and CycleWorld.com, NADAguides, Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com, Google, and Yahoo. Jumpstart has partnered with leading web sites and ad networks to create the Jumpstart Behavioral Auto Channel, which uses behavioral targeting to track and serve ads to in-market car buyers across one of the web's largest aggregated distribution bases. Jumpstart is a wholly owned subsidiary of Hachette Filipacchi Media U.S.
George H. Simpson 203.521.0352 Email Contactwww.georgesimpson.com
SOURCE: Jumpstart Automotive Media