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Allrecipes.Com Unveils New Community Feature Making It Easier Than Ever for Home Cooks to Connect With Each Other

Posted on: Thursday, 2 August 2007, 18:16 CDT

SEATTLE, Aug. 2 /PRNewswire/ -- Allrecipes.com, the world's largest social networking site for food enthusiasts, has unveiled an innovative new Community feature that allows users to easily explore member profiles, find home-town recipes and read the latest reviews from more than 2 million home cooks behind the site's long-trusted user generated content. This new feature brings the world of food enthusiasts closer together to share their passion for cooking, whether across the globe or right in their own backyard.

"Allrecipes.com is very much a social networking medium for members to share a glimpse into their own kitchens and we're excited to provide them with more options to showcase their passion for creating and sharing great food," said Lisa Sharples, president of Allrecipes.com. "We were proud to be the first to introduce the idea of community to the online food space and are thrilled that after 10 years we're still driving the industry ahead with tools and functionality that are unique to our community."

Allrecipes.com's new Community feature makes it easy for people to share the authentic dishes of their region, their family's generation-tested recipes and personal kitchen secrets with home cooks the world over. Users can search the latest reviews, user-generated photos, recipes, menu ideas and more by geography or by member profile. A geographical search can be done by selecting regions on an interactive map or by typing in a city or town name. Users can then browse member profiles unique to that area to find recipes and meal ideas that define the tastes and traditions of the region, be it all-American comfort food or foreign-inspired traditional fare. Truly a global community of home cooks, Allrecipes.com invites anyone to share ideas, successes, tips and personal experiences.

To celebrate the new Community, and the personalities that create it, Allrecipes.com would like to invite food enthusiasts world wide to check out what's cooking this summer in its hometown of Seattle at: http://allrecipes.com/Cooks/USA/Western-USA/Pacific- West/Washington/Seattle/Main.aspx.

About Allrecipes.com

Allrecipes.com, America's largest food networking site, is an online cooking community where everyday cooks from around the world come to share, rate and download the site's more than 40,000 recipes and meal ideas. For site members, Allrecipes.com is more than a cooking resource, it's a social medium to share recipes, advice and experiences with friends, family and other enthusiastic home cooks. Allrecipes.com has more than 23 million loyal users and a membership base more than two million strong. For the past 10 years Allrecipes.com has been an indispensable resource for home cooks who are looking for trusted recipes, everyday and holiday meal ideas, practical cooking tips and food advice. For additional information regarding the site please visit http://www.allrecipes.com/.

Purchased in 2006 by The Reader's Digest Association, Inc., Allrecipes.com is now part of the Reader's Digest Food and Entertaining Affinity group along with Everyday with Rachael Ray and Taste of Home.

For More Information: April Matson DDB Public Relations 206.223.6335

Allrecipes.com

CONTACT: April Matson of DDB Public Relations, +1-206-223-6335, forAllrecipes.com

Web site: http://www.allrecipes.com/

Source: PRNewswire

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