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Private Media Group and Mobile Streams Announce Exclusive Global Off-Portal Mobile Partnership

Posted on: Monday, 6 August 2007, 15:23 CDT

BARCELONA, Spain and NEW YORK, Aug. 6 /PRNewswire-FirstCall/ -- Private Media Group, Inc. , a global leader in adult entertainment, and Mobile Streams, the premier global mobile music and media provider, today announced the two companies have entered into an exclusive global partnership to distribute Private's premium adult content through Mobile Streams platform for off-portal mobile services.

Under the terms of the agreement, Private's content will be sold to consumers via Mobile Streams' proprietary Vuesia technology platform. The Private content will be marketed through the Company's multiple distribution platforms including http://www.private/ .com, magazines and DVDs, as well as using mobile search engines which are rapidly being deployed by mobile network operators.

"Private has always been at the forefront in leveraging new media platforms for distribution of its content," stated Peter Cohen, COO of Private Media Group. "The partnership with Mobile Streams demonstrates our ongoing commitment to further maximize the Private global brand."

The agreement includes access to Private's proprietary content library. Mobile Streams will use its Vuesia platform to manage the bidding on relevant keywords and present Private's content in mobile search results. Vuesia is integrated into all major search engines, including Google, Yahoo and Microsoft.

"We are delighted to widen our existing on portal partnership with Private to include direct to consumer channels," stated Simon Buckingham, CEO of Mobile Streams. "Combining Private's high quality content with Mobile Streams' technology and distribution creates an exciting and market leading exclusive range of premium branded content services for consumers around the world."

"We believe there will be strong growth for off portal delivery of content," continued Peter Cohen. "This partnership will facilitate our ability to maximize revenues in this strategic area of wireless content distribution."

The first joint off-portal services are initially being launched in Europe, with other territories to follow during the course of 2007.

About Liberty Media Corporation

Liberty Media Corporation owns interests in a broad range of electronic retailing, media and communications and entertainment businesses. Those interests are attributed to two tracking stock groups: the Liberty Interactive group, which includes Liberty's interests in QVC, Provide Commerce, IAC/InterActive Corp and Expedia, as well as the Liberty Capital Group, which includes Liberty's interests in Starz Entertainment, News Corporation and Time Warner. Liberty Media is also a strategic investor in Mobile Streams. For more information, please see http://www.libertymedia.com/.

About Mobile Streams

Mobile Streams is a leading provider of music, comedy, sport and entertainment content to handsets and other wireless devices, whose mobile expertise and distribution platform, "Vuesia," is used globally by some of the world's largest media groups and mobile phone networks including Vodafone, and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US.

"Vuesia" is Mobile Streams' full service enterprise mobile media management solution. "Vuesia" facilitates content ingestion, management, delivery, billing and reporting.

The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ring tones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management.

Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico, Chile, Colombia, Sydney and Singapore and has approximately 100 employees.

For more information, please go to http://www.mobilestreams.com/. About Private Media Group

Private Media Group is the global leader in adult entertainment. An industry innovator since 1965, Private distributes premium content across multiple platforms including VOD/IPTV, wireless, broadband, television, DVDs and magazines. Private's web site, private.com, is one of the most visited adult entertainment channels on the Internet. Private Media Group owns the worldwide rights to its extensive archive of top-quality content, and also licenses its "Private" and "Silver Girls" trademarks internationally for a range of consumer products and services. For more information, please visit http://www.prvt/ .com.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact: Leslie Amadio Public Relations Private Media Group Ph: +34 93 590 70 70 leslie.amadio@private.com

Private Media Group, Inc.

CONTACT: Leslie Amadio, Public Relations of Private Media Group,+34 93 590 70 70, leslie.amadio@private.com

Web site: http://www.mobilestreams.com/http://www.libertymedia.com/

Source: PRNewswire-FirstCall

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