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PeerApp Improves Network Availability and Resilience for Broadband Media Content Delivery

Posted on: Monday, 6 August 2007, 18:12 CDT

PeerApp Ltd., the innovator in P2P (peer-to-peer) acceleration and caching solutions for Internet Service Providers (ISPs), today offered dramatic proof of how its solution helps ISPs maintain consistently high service levels for broadband media content.

In late June, a damaged submarine fiber-optic cable in Latin America resulted in significantly degraded Internet service for several million subscribers. The notable exception was the media traffic cached by PeerApp's UltraBand 2000 product. Throughout the network failure, the UltraBand 2000 continued to deliver P2P content to subscribers.

"ISPs go to great lengths to ensure the performance and reliability of their network infrastructures, because their brands and reputations depend on these things," said Frank Childs, vice president of business development for PeerApp. "They carefully plan and implement redundant network elements and circuits to ensure subscriber connectivity in the event of network failure. But this isn't enough: they also need to proactively manage the bandwidth associated with key applications such as broadband media content -- or risk losing business."

PeerApp's UltraBand solutions complement ISPs' existing international transit links with caching technology for improving content-delivery service levels under normal and adverse conditions. PeerApp's patented Smart Bandwidth technology provides flexible, application-aware traffic engineering, giving ISPs the ability to manage and generate bandwidth based on network requirements. As network requirements change due to time-of-day or adverse conditions, ISPs can adjust the amount of bandwidth accordingly. Smart Bandwidth clears points of congestion, improves network response times, and increases redundancy in the event of a network failure.

"As more business and consumer applications use commercial P2P networks for distributing content, PeerApp's solutions will become essential for ISPs worldwide who want to protect and expand their subscriber bases," said Childs.

PeerApp's carrier-grade UltraBand solutions include reliability and fault-tolerance features mandatory in today's service provider environments. The UltraBand 2000 has a blade architecture with dual backplane and redundant power supplies, and shared network access/storage, to ensure high service availability.

About PeerApp, Ltd.

PeerApp develops and sells solutions that help Internet Service Providers (ISPs) worldwide manage peer-to-peer (P2P) traffic, improve network efficiency, and enhance subscribers' quality of experience and service. PeerApp holds a key patent for P2P caching and acceleration. PeerApp solutions allow ISPs to improve their brands, create unique competitive advantage, sustain network growth, and build new revenue streams associated with broadband media delivery. For more information about PeerApp, visit www.peerapp.com.

 Contact: Mark Strangio +1-617-795-0977 x116  

SOURCE: PeerApp

Source: MARKET WIRE

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