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The San Diego Union-Tribune Web Site Begins Providing Syndicated Blog Content From Pluck BlogBurst

Posted on: Wednesday, 8 August 2007, 12:08 CDT

The San Diego Union-Tribune and Pluck Corporation today announced that the Union-Tribune's Web site, SignOnSanDiego.com, has begun providing syndicated blog content from the BlogBurst Network. The content from BlogBurst provides readers with access to over 3,800 top blogs from around the world, providing fresh perspectives on news, entertainment, careers, current affairs and more. With more than 35 million page views and 2.5 million unique users in a typical month, SignOnSanDiego.com is San Diego's leading local online source.

"Our readers are quickly embracing BlogBurst as they enjoy the unique perspectives that high-quality blogs can provide on traditional and non-traditional news," said Ron James, content manager, SignOnSanDiego.com. "With BlogBurst, we know that our readers will have access to the best citizen journalists from around the world. This engaging content will provide not only a better reader experience but also new opportunities for advertisers to further engage our diverse audience."

The San Diego Union-Tribune selected Pluck to help expand the variety of content available to its readers online. The Pluck BlogBurst Blog Syndication Network is the world's largest service of its kind with over 3,800 fully licensed content sources. Blogs from Pluck BlogBurst are syndicated on major media web sites, reaching audiences of more than 35 million. With BlogBurst, The San Diego Union-Tribune expects to increase reader retention and page views through the newly expanded content inventory.

"Blogs have become an essential part of the delivery of news and information," said Dave Panos, CEO of Pluck. "And, in a tech-savvy metro like San Diego, the interest proves even greater with readers seeking a unique experience online."

For more information on Pluck BlogBurst, visit http://www.pluck.com/products/blogburst.html.

About The San Diego Union-Tribune

The San Diego Union-Tribune, serving San Diego County, has a daily circulation of more than 335,000, with more than 755,000 readers; Sunday circulation is nearly 420,000, with readership of more than 935,000. Other Union-Tribune products include Enlace, a Spanish-language weekly, and Today's Local News, which distributes more than 70,000 copies in north San Diego County.

About Pluck Corporation

Pluck Corporation's social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include Cox, Gannett, Hearst Corporation, Meredith, Rodale and The Washington Post. Awards include a Red Herring Top 100, AlwaysOn Top 100, and Fast Company Top 101. The privately held company is based in Austin, Texas with funding from Austin Ventures, Mayfield Fund and Reuters. More information on Pluck offerings can be found at www.pluck.com.

Pluck, BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Source: Business Wire

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