August 8, 2007

SONY Entertainment Television Asia Launches on Comcast in California

SAN RAMON, Calif., Aug. 8 /PRNewswire/ -- Today, Comcast announced the launch of SONY Entertainment Television (SET) Asia-award winning channels that offer viewers innovative and quality South Asian programming 24-hours-a-day -- to Comcast customers across Central and Northern California.

SET Asia has become a household name for entertainment, bringing distinct and unique programs for every member of the family, from dramas, movies, reality shows, comedies, soaps, talk shows and game shows including:

   -- Indian Idol -- sensational singing contest;   -- Boogie Woogie -- the dance competition sensation that's sweeping the      nation;   -- Love Story -- for the young and young at heart;   -- Khwaish -- the story of a simple, strong-minded girl, a rich, handsome      boy, and their respective families;   -- Virrudh -- where a loving daughter becomes what she has fought against      all her life;   -- Kaajjal -- a modern day version of the tale of Beauty and the Beast;      and   -- Countless Bollywood hit movies.    
"SONY (SET) is part of Comcast's on-going commitment to our customers to bring value by connecting them to the people, places and programming that are important in their lives," said Natalie Rouse, Director of National Ethnic Marketing for Comcast. "By expanding our already diverse programming, the South Asian community will have many favorite programs available 24-hours-a-day, only on Comcast."

Cost and Customer Service

The popular SONY Channel is now available to Comcast customers throughout Central and Northern California (except Arbuckle, Hayward, Los Banos, Milpitas, Santa Cruz, Santa Rosa, San Leandro, San Lorenzo, Sunnyvale, and Williams). SONY is available on Channel 249, Zee TV on channel 246, and TV Asia on channel 247.

   Networks                    Offer             Price (per month)   SONY                        a-la-carte        $14.99   Zee TV                      a-la-carte        $15.99   TV Asia                     a-la-carte        $15.99   SONY/Zee TV                 2-pack            $24.99   SONY/Zee TV/TV Asia         Desi 3-pack       $29.99   SONY/Zee TV/TV Asia/   Bollywood Hits On Demand    Desi 4-pack       $39.99     About Sony Entertainment Television Asia  

Since its launch on the Indian subcontinent in 1995, Sony Entertainment Television (SET) has enjoyed rapid success, leading to the establishment of European, North American and African feeds known as SET Asia. SET and SET Asia are now available in over 100 countries. The channels offer their viewers a distinctive blend of entertainment programs twenty-four hours a day, including, soap operas, dramas, sitcoms, concerts, movies, and game shows.

About Comcast

Comcast Corporation ( is the nation's leading provider of cable, entertainment and communications products and services. With 24.1 million cable customers, 12.4 million high-speed Internet customers, and 3.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, Comcast SportsNet and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.


CONTACT: Lorena Hernandez, Regional Director, Communications of Comcast,+1-925-766-4758, [email protected]

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