Commonwealth Financial Network(R) Expands Investment in Visual Sciences to Include On-Demand Search Solution
SAN DIEGO, Aug. 9 /PRNewswire-FirstCall/ — Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) , a leading provider of real-time analytics applications, today announced that Commonwealth Financial Network(R)(Commonwealth), a leading independent broker/dealer, has replaced its previous site search solution with Visual Sciences(R) Search to enhance the user experience with the company’s intranet and extranet. Visual Sciences Search, an on-demand site search solution that integrates Web analytics into the search process, enables Commonwealth to cater to site visitor preferences through search optimization, providing the most relevant search results possible.
“We are very pleased that Commonwealth has chosen to deepen its relationship with Visual Sciences by adding our site search solution to its current analytics investment. Organizations gain powerful synergies when leveraging analytics to drive other Website applications like site search,” said Brian Sullivan, senior vice president and general manager of search and content solutions at Visual Sciences. “Optimizing site search based on Web analytics data can empower enterprises, and especially financial organizations like Commonwealth, to build customer-centric and intuitive Websites that can quickly adapt to user needs by efficiently guiding visitors to the information they seek while, at the same time, helping enterprises to meet their online business objectives.”
Commonwealth replaced its previous search solution due to poor performance. In addition, the lack of a graphical user interface (GUI) required the support of application developers for administration and report development. The company now uses Visual Sciences Search for its intranet and extranet, the technological hub and command center for Commonwealth’s financial advisors to obtain account and product information, operational and compliance documentation, marketing support, and access to all of the critical financial applications to help run their businesses more effectively. The speed and efficiency of the search tool helps Commonwealth’s financial advisors spend less time on the site and more time working directly with clients.
“With the on-demand search application from Visual Sciences, we can create ad-hoc reports and compile data and statistics on site usage without the support of our developers. It also helps us to achieve the goal of making content on our internal Websites easier to find for financial representatives, their staff and our employees,” said Kristy Robinson, senior Website producer at Commonwealth. “We can now make strategic site content adjustments based on visitor search behavior and meet customer search needs without having to maintain another application in-house. The ability to get these features from a vendor we already have a successful relationship with was an important factor in our decision.”
Site search is one of the primary methods visitors use to navigate a Website. With Visual Sciences Search, organizations can take advantage of this fact by controlling the order and priority with which search results are presented. For example, the customer self-service area of Websites can boost the most frequently asked questions to the top of the results set to lower call volume and support costs. Or, e-commerce sites can prioritize product results based on brand, season or promotion to drive sales. In addition, Visual Sciences Search makes it possible for enterprises to automatically optimize search results by integrating Web analytics into the search process, improving Website search relevancy based on visitor behavior. Visual Sciences Search is a strategic resource that can be leveraged to optimize performance of one of the highest converting areas of a Website-search results.
About Commonwealth
Founded in 1979, Commonwealth Financial Network, Member NASD/SIPC, is the nation’s second-largest privately owned independent broker/dealer, with offices in Waltham, Massachusetts, and San Diego, California. The firm supports more than 1,000 independent registered representatives nationwide and makes available a comprehensive array of financial products and services.
About Visual Sciences
Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) is a leading provider of real-time analytics applications. The company’s analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimize their business operations. The company provides real-time analytics applications for Web sites, contact centers, retail points-of-sale, messaging systems and the intelligence community. Visual Sciences’ flexible technology platform, Visual Sciences Technology Platform 5(TM), allows the company to rapidly introduce tailored solutions to meet its clients’ needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands. For more information, contact Visual Sciences. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.visualsciences.com/. Visual Sciences is a registered trademark of Visual Sciences, Inc.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by Visual Sciences that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in Visual Sciences’ business, including, without limitation: Visual Sciences’ reliance on its Web analytics services for the majority of its revenue; potential impacts on our business, results of operations and common stock price resulting from the process we are undertaking with an investment banking firm to evaluate potential strategic transactions with interested parties; blocking or erasing of cookies or limitations on the company’s ability to use cookies; Visual Sciences’ limited experience with real-time analytics applications beyond Web analytics; the risks associated with integrating the operations and products of acquired companies with those of Visual Sciences; privacy concerns and laws or other domestic or foreign regulations that may subject Visual Sciences to litigation or limit the company’s ability to collect and use Internet user information; Visual Sciences’ ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; Visual Sciences’ ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which the company operates that could make it difficult for Visual Sciences to acquire and retain customers; the risk that Visual Sciences’ customers fail to renew their agreements; the risks associated with the company’s indebtedness, including the risk of non-compliance with the covenants in the company’s credit facility; the risk that Visual Sciences’ services may become obsolete in a market with rapidly changing technology and industry standards; the risks associated with renaming the company and undertaking related branding activities; and other risks described in Visual Sciences’ Securities and Exchange Commission filings, including the company’s annual report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward- looking statements are qualified in their entirety by this cautionary statement, and Visual Sciences undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
Visual Sciences, Inc.
CONTACT: Liya Sharif, lsharif@jhg.com, or Patty Ladegaard,pladegaard@jhg.com, both of JHG-Townsend, +1-858-457-4888, for VisualSciences
Web site: http://www.visualsciences.com/
