Research and Markets : College Students Online: a Parallel Life on Social Networks
Posted on: Friday, 10 August 2007, 15:04 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c65355) has announced the addition of new eMarketer report College Students Online: A Parallel Life on Social Networks to their offering.
The 18 million US college students that head back to campus this fall will be the most wired yet. Some 17.1 million of them, or 95%, will use the Internet at least once a month, and their time spent online will measured in hours per day--not per week.
The College Students Online report looks into the future of the Internet by analyzing what US collegians are doing online today.
Social networking is an essential part of campus life. So much so, that even parents, professors and future employers are signing up. On many campuses, upward of 80% of students use social networking sites on a regular basis.
In light of their strong use of social networks, college students are a key audience for online word-of-mouth marketing efforts. In addition, they are more likely than the rest of the population to use online video and user-generated content such as blogs.
Key questions the "College Students Online" report answers:
-How many college students go online?
-How do students spend their media time?
-Why does social networking remain popular with this group?
-What role does word-of-mouth play in student purchase decisions?
-How prevalent on campus is multitasking?
-When do students IM?
-And many others...
The College Students Online report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions--right now.
Content Outline:
Executive Summary
US College Student Internet Users, 2006-2011 (% of total college students)
Issues & Questions
The eMarketer View
Key eMarketer Numbers - College Students Online
US Marketing Spending, by Media, 2005 & 2020 (% of total)
Demographics and Spending Patterns
Internet Use
Time Spent Online
Time Online vs. Other Media
Multitasking
Online Activities
Social Networking: Still Huge
Online Video and UGC
Viewpoints on Advertising and Online Shopping
Online Shopping
Related Information and Links
Related Links
Contact
Report Contributors
-Alloy Media + Marketing
-BIGresearch
-Burst Media
-Campus Computing Project
-comScore Media Metrix
-EDUCAUSE Center for Applied Research
-eMarketer
-Experience, Inc.
-Harris Interactive
-Harrison Group
-National Center for Education Statistics - US
-National Retail Federation (NRF)
-US Department of Education
-VNU Business Media
-William Blair & Company
-Youth Trends
For more information visit http://www.researchandmarkets.com/reports/c65355
Source: Business Wire
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