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Glam Media Launches Vertical Search for Women-Focused Content

Posted on: Monday, 13 August 2007, 09:16 CDT

NEW YORK, Aug. 13 /PRNewswire/ -- Glam Media (http://www.glam.com/), the distributed media company ranked number one in reach for women, today announced the launch of Glam Search, a proprietary search tool aimed at delivering top quality and highly relevant content from Glam Media's Publisher Network of 350+ lifestyle, celebrity and fashion sites, as well as its flagship site, Glam.com. Glam Search utilizes intelligent search, filtering and indexing technology to bring users comprehensive, relevant and timely results in a format not available from general search engines. In keeping with Glam Media's distributed media model, network publishers can add a customizable Glam Search Widget to their site or channel and configure results accordingly.

In addition to classic search and indexing technologies, Glam Search uses a proprietary "curated rank" algorithm, which assigns a weighting to a page based on relevance, timeliness and an editorial analysis of the content source. This gives Glam Search results a higher contextual relevance to the item being searched. To achieve this curated rank, Glam Search focuses on indexing best-of-breed websites that have been editorially curated to be part of Glam Media Publisher's Network of 350+ popular blogs, sites and magazines in fashion, beauty and lifestyle, including: Dwell; Fashiontribes; Kaboodle; Miss Meghan; Makeover Solutions; Nylon; Refinery 29; Shefinds, Quality Health and Wedding Solutions.

"Glam Media is about bringing together the most relevant voices and indie publishers in fashion, celebrity style and lifestyle entertainment," said Samir Arora, Glam Media's Chairman and CEO. "Glam Media knows women, and Glam Search helps them find what they want. Applying proprietary search technology to our network of publishers is a natural evolution for Glam Media."

Glam Search allows users to deeply filter their searches to more closely align the results with their interests-initially by the categories of fashion, beauty and celebrity. For example, a user searching "handbag trends" by fashion is instantly presented with the most relevant content from leading fashion blogs and sites from the Glam Network regarding handbag trends. Likewise, a user searching "jean trends" by celebrity will be presented with articles focused on jean-related celebrity sightings and scoops.

About Glam Media

Glam Media is the distributed media company ranked number one in reach for women with over 20 million unique visitors in the U.S., as measured by comScore Media Metrix. Glam Media brings together owned and operated websites including it flagship website, Glam.com; the Glam Publisher Network of more than 350 popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies. These sites are integrated into an advertising and content platform providing reach and relevancy to premium advertisers. Glam Media is backed by blue-chip venture-capital firms leading the new media wave, including: Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).

Glam Media

CONTACT: Caroline Hacker of Glam Media, +1-650-244-4000 x242,caroline@glam.com; or Chris Macowski of The Morris + King Company for GlamMedia, +1-212-561-7459, chris.macowski@morris-king.com

Web site: http://www.glam.com/

Source: PRNewswire

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