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Research and Markets: A Strategic Assessment of Ricoh's Acquisition of IBM Print Systems Division

Posted on: Tuesday, 14 August 2007, 06:16 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c65591) has announced the addition of "A Giant on the Move - Ricoh's Acquisition of IBM Print Systems" to their offering.

A strategic assessment of Ricoh's acquisition of IBM Print Systems Division

Ricoh has a long held strategy of growing market share and market reach through acquisition. During the last ten years the firm has acquired Gestetner (Europe), Lanier (US), Hitachi Koki's Printer Division (Japan), Danka Europe, and now, IBM's printer division. While this is initially being called a joint venture, the agreement calls for IBM's printer division to be fully absorbed by 2007.

This acquisition is key to Ricoh for several reasons:

-It provides Ricoh with products to compete in the high page volume (and very profitable) production printing space. IBM's InfoPrint series fills a gap at the high end of Ricoh's product line and further positions them to compete with Xerox.

-The agreement provides continued access to IBM's Global Financing arm and IBM's global distribution and sales network for the InfoPrint branded products. One would imagine that Ricoh will attempt to expand this access to a much broader set of Ricoh's product line (currently IBM sources workgroup printers and MFP's from Lexmark, not Ricoh).

-This adds a nice $1B business to Ricoh's revenue base, further strengthening their position as one of the top five imaging companies worldwide.

Contents:

1. Summary

2. Analysis

3. Impact on other industry participants

For more information visit http://www.researchandmarkets.com/reports/c65591.

Source: Business Wire

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