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ClipBlast! to Automatically Index New Video Content on Metacafe, Popular Video Entertainment Site

Posted on: Tuesday, 14 August 2007, 09:20 CDT

ClipBlast! (www.clipblast.com), the Web's premier video search platform, today announced a partnership with Metacafe (www.metacafe.com), one of the world's largest video sites, attracting more than 25 million unique viewers monthly, per June data from comScore Media Metrix.

Under the agreement, ClipBlast! will automatically index new video posted to Metacafe, thereby enabling ClipBlast! viewers to find Metacafe video content on www.clipblast.com quickly and easily. Metacafe viewers watch more than 250 million video clips monthly.

Metacafe automatically exposes the most popular content on its site, ensuring viewers can easily find something they're likely to enjoy each time they visit. The VideoRankTM system gauges viewer interactions with and reactions to videos, showcasing those that elicit the best audience response. The Producer RewardsTM program pays producers for their best original videos, based on the number of views.

"As video continues to proliferate on the web, it becomes increasingly important that we organize content in a way that makes it quick and easy for people to find something they're likely to enjoy," said Erick Hachenburg, CEO of Metacafe. "We've designed our site to meet that imperative, and ClipBlast!'s automatic indexing capability is another great way for people to find interesting and entertaining videos on Metacafe."

"Our entire focus is making the Video Web accessible to as many people as possible, and this relationship is a key part of that promise," said Gary Baker, founder and CEO of ClipBlast! "Metacafe has a wealth of content from a multitude of providers the world over. We're now providing another platform from which viewers can find and enjoy that video."

"At the same time, it's important that ClipBlast! forge relationships with Metacafe and other video content providers, so we have access to such vast and important libraries of video content," Baker said. ClipBlast! indexes more content providers than any other video search engine.

ClipBlast!'s Video Navigator™ interface is the first Web video technology engineered according to how people actually interact with video online, helping viewers search, browse, and personalize the video they want, when they want it. ClipBlast! gives users the ability to search for video clips from within a single site or across the entire Web.

About ClipBlast!

Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent- pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world's major media brands, independent producers and individuals - video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif. To learn more, visit http://www.clipblast.com.

Source: Business Wire

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