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Music Plus Television Goes Live With Limelight Networks' Global Content Delivery Network

Posted on: Monday, 20 August 2007, 09:09 CDT

TEMPE, Ariz., Aug. 20 /PRNewswire-FirstCall/ -- Limelight Networks , a leading content delivery network (CDN) for digital media, announced today that Music Plus Television Network, Inc. (MusicPlusTV.com) has completed its second year broadcasting live, original music videos and television content around the world over the Internet, powered by Limelight's high-performance CDN.

MusicPlusTV.com has grown rapidly into one of the world's top Internet destinations for music, currently drawing more than five million unique users and generating more than 150 million impressions per month. MusicPlusTV.com features both original programming developed in its Los Angeles, Calif. studios, as well as an extensive digital library of streaming on-demand programs and user-generated content. Using Limelight's CDN services, MusicPlusTV.com can manage the full availability of its increasing digital media library and reliably broadcast high-quality programming to its ever-growing global audience without service disruptions or video quality issues.

"Limelight Networks makes it possible for us to stream our video content rapidly and with high quality to audiences worldwide by delivering an efficient and robust delivery infrastructure that can handle our massive traffic volumes," said Marc A. Cubas, chairman and chief executive officer of Music Plus Television Network, Inc. "We're not just using Limelight's network to deliver on-demand programming. Limelight is actually pushing our live entertainment content globally -- something we have found that no other CDN can provide with the same consistently high delivery standard as their on-demand service."

While a number of CDN alternatives were explored by Music Plus Television Network, Limelight's network was chosen not only for its performance and comprehensive solution, but also for its accurate reporting capabilities. With programs running half an hour to an hour in length, Cubas says Limelight's reporting has shown that visitors to MusicPlusTV.com are staying on the site and watching complete programs -- returning two to three times a day. This data highlighting audience behavior patterns has a direct result on the company's bottom line, helping it to attract online advertisers that are necessary to support the community.

"By leveraging Limelight's CDN service, MusicPlusTV.com can touch a global audience with a fantastic user experience," said David Hatfield, senior vice president of worldwide sales and marketing, Limelight Networks. "The site also has to appeal to advertisers that will ultimately help MusicPlusTV.com achieve its current and future business goals. Through the combination of our own reporting capabilities and a host of best-of-breed partnerships, we can deliver cutting edge solutions for MusicPlusTV.com as they embark into the future of online broadcasting and social networking."

About Music Plus Television Network, Inc

MusicPlusTV.com capitalizes on the power of the Internet to deliver original, entertaining video content while intimately connecting artists and entertainers to a global audience. MusicPlusTV's Web portal features a live video stream broadcasting 24 hours a day, a complete on-demand library of video content, and an interactive social network that appeals to viewers and artists alike. Visit http://www.musicplustv.com/ for more information.

About Limelight Networks, Inc.

Limelight Networks is a high-performance content delivery network for digital media, providing massively scalable, global delivery solutions for on- demand and live Internet distribution of video, music, games and social media. Limelight Networks' infrastructure is optimized for the large object sizes, large content libraries, and large audiences associated with compelling rich media content. Limelight is the content delivery network of choice for more than 850 of the world's top media companies, including Akimbo, Amazon Unbox(TM), Belo Interactive, Brightcove, "BuyMusic" @ Buy.com, DreamWorks, LLC, Facebook, FOXNews.com, IFILM, ITV Play, Metacafe, MSNBC.com, MySpace, NC Interactive, Valve Software, Radio Free Virgin and Xbox Live. For more information, visit http://www.llnw.com/.

Limelight Networks

CONTACT: Kristen Leon of Waggener Edstrom Worldwide, +1-415-547-7027,kristenl@waggeneredstrom.com, for Limelight Networks; or Bryan Kim, Directorof Public Relations of Music Plus Television Network Inc., +1-650-799-6277,bryan@musicplustv.com

Web site: http://www.llnw.com/http://www.musicplustv.com/

Source: PRNewswire-FirstCall

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