StratBridge and Shubert Ticketing to Help Broadway Theaters Increase Attendance With Integrated Ticket Sales and Analysis
BOSTON, Aug. 21 /PRNewswire/ — StratBridge announced today it has joined together with Shubert Ticketing to provide enhanced Web-based ticket analysis capabilities to Broadway and Off Broadway theaters. These capabilities will allow Shubert Ticketing clients to increase sales and better manage seasonal fluctuations in the marketplace. Combining Shubert Ticketing’s STAR System for ticket sales and StratBridge’s StratTix sales analysis system allows producers, presenters and marketers to better understand ticket sales trends and create effective promotions.
Shubert Ticketing is a division of Shubert Organization, a leading force in the American theater for over 100 years. Shubert owns or operates 19 Broadway and Off Broadway theaters, in addition to venues in Boston, Philadelphia and Washington, D.C. Shubert Ticketing’s core software application, the innovative STAR System, is one of the industry’s leading tools for ticket sales, inventory management and reporting. Through its Telecharge.com consumer ticket sales service, Shubert Ticketing provides venue clients with the infrastructure to sell tickets online, by phone and at the box office.
“With eight performances a week and productions running for years, Broadway shows have to analyze an extraordinary amount of sales data,” said David Andrews, vice president of Shubert Ticketing. “Our clients needed to be able to display that information in a more meaningful, intuitive way. By integrating StratTix with the STAR System, venues now can see graphic interpretations of real-time information in easy-to-read charts, allowing them to act more quickly to increase sales and stabilize seasonal fluctuations.”
As the STAR System feeds ticket sales information into StratTix, the system delivers data in a graphical representation of the venue. This allows producers, presenters and marketing teams to gain a higher understanding of ticket sales, from “facility-level” down to “seat-level,” so they can:
— see previously hidden ticket purchase patterns and trends for one performance, several performances or an entire run; — more easily track the impact on sales from marketing campaigns such as advertising, promotions and direct mail; — monitor the effects of price changes on sales both visually and quantitatively.
“Broadway shows have a unique ticketing challenge,” said Matt Marolda, StratBridge founder and CEO. “They have so many performances – as many as 400 a year – and need to make sure their sales average meets or exceeds profitable levels throughout the course of the year. Together, Shubert Ticketing and StratTix provide the details the shows need, in a format that makes sense, so they can better identify slower sales periods and slower moving seats and develop strong promotions to keep sales on the mark.”
About Shubert Ticketing
Shubert Ticketing is a division of The Shubert Organization, Broadway’s largest theatre owner and operator, with additional venues in Boston, Washington, and Philadelphia, and a provider of ticketing services nationwide. Created 15 years ago to provide ticketing at Shubert-owned and operated theatres, Shubert Ticketing has grown to become the ticketing industry’s standard for long-running open engagements. Shubert Ticketing’s powerful STAR system is now used by venues across the country to sell tickets at box offices, on the web, at call centers, and through hundreds of third-party agents, such Expedia, Travelocity, and Orbitz. Drawing upon The Shubert Organization’s 100 years of experience, Shubert Ticketing is at the forefront of the ticketing industry, delivering innovative solutions for its private- label clients and the many users of its Telecharge.com box office, call center, and Internet services.
About StratBridge
Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including professional sports franchises, institutional and individual investors, consultants and business leaders, use the software to quickly understand complex data patterns. For more information, visit the company’s Web site at http://www.stratbridge.com/.
StratBridge
CONTACT: Michelle Dillon of Beaupre & Co. Public Relations, Inc.,+1-603-559-5835, mdillon@beaupre.com
Web site: http://www.stratbridge.com/http://www.telecharge.com/