PriceGrabber.Com Incorporates HACKER SAFE(R) Certification in Merchant Ratings
LOS ANGELES and NAPA, Calif., Aug. 22 /PRNewswire/ — PriceGrabber.com(R), an Experian company and leader in the online comparison shopping space, today announced that it has partnered with ScanAlert’s HACKER SAFE(R) to continue to help shoppers make secure purchasing decisions. PriceGrabber.com will now integrate ScanAlert’s HACKER SAFE security trustmark into its product search result pages.
In September, merchants certified to ScanAlert’s widely adopted Web site security standard will have a HACKER SAFE seal appear alongside BottomLinePrice, seller rating and in-stock data in PriceGrabber.com product listings. With credit card security continuing to be a major concern on the Internet, online shoppers will be able to quickly find products and services from trustworthy merchants based on this independent certification of security.
“PriceGrabber.com’s millions of users will now be able to evaluate merchants on more than price and customer ratings, which is particularly important as the 2007 holiday season approaches,” said Ron LaPierre, president of PriceGrabber.com. “By providing information about a merchant’s security earlier in the shopping experience, PriceGrabber.com will help online shoppers make more informed decisions about where to buy.”
HACKER SAFE integration will offer its certification throughout a network of more than 11,000 sellers and more than 300 co-brand partner Web sites that incorporate PriceGrabber.com’s CPC (cost per click) product listings. According to a November 2006 Gartner report, nearly half of online U.S. adults, or 46 percent of more than 155 million people, say that concerns about theft of information and data breaches have affected their online transactions.
“Security concerns strongly influence many online decisions — especially when using comparison shopping engines,” noted ScanAlert CEO Ken Leonard. “Trust is a significant factor in comparison shopping. Confidence in a retailer’s trustworthiness can make the difference between shoppers clicking the buy button, or continuing their search.”
PriceGrabber.com’s partnership with HACKER SAFE further emphasizes the company’s commitment to providing savvy shoppers with a secure platform to finding the right product, from the right retailer, at the right price.
About PriceGrabber.com
PriceGrabber.com, part of Experian Interactive(SM), has established itself as one of the most trusted and effective online comparison shopping services, allowing approximately 24 million consumers each month to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber.com provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 20 product and service channels. The company also powers comparison shopping functionality for a network of leading Internet sites, including AOL Shopping, MSN Shopping, About.com, iVillage and Comcast. The company offers comparison shopping in English (at http://www.pricegrabber.com/), Spanish (at http://www.preciomania.com/) and Portuguese (at http://www.precomania.com/) as well as international sites in Canada and the United Kingdom.
PriceGrabber.com is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and PriceGrabber.com and BottomLinePrice are trademarks of PriceGrabber.com, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.
About Experian
Experian(R) is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion.
For more information, visit the Group’s Web site on http://www.experiangroup.com/.
The word “Experian” is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.
About HACKER SAFE
HACKER SAFE is the world’s most recognized assurance of Internet security. Using its patent pending technology, ScanAlert conducts daily security audits to certify clients to the HACKER SAFE standard. Websites meeting the standard can then promote their certified security to site visitors by placing the HACKER SAFE certification trustmark on their sites. As long as the standard is met, ScanAlert continues to serve a date-stamped image from its network to the site.
About ScanAlert
ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE standard — the world’s Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE technology protects more than 250,000 websites in over 70 countries worldwide. Well-known sites displaying the trustmark include ESPN, The American Red Cross, Toshiba, Sony Music Store and Warner Brothers, along with the majority of the 500 largest online retailers in the USA. ScanAlert also operates HACKER SAFE Labs, the security industry’s only research group focused on ecommerce application security. More information is available at http://www.scanalert.com/.
PriceGrabber.com
CONTACT: Carolyn Chiang of Bite Communications for PriceGrabber.com,+1-415-365-0397, carolyn.chiang@bitepr.com, or Nigel Ravenhill, Director ofMarketing Communications for HACKER SAFE, +1-877-302-9965 x1111,pr@scanalert.com
Web site: http://www.pricegrabber.com/
