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New Report Projects That By 2011, 86.6% of the US Internet Population Will Consume Online Video, Up From 62.8% in 2006

Posted on: Wednesday, 22 August 2007, 12:13 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c66335) has announced the addition of new eMarketer report Online Video: Making Content Pay to their offering.

Television networks, film studios, independent content owners, Web portals, social media sites, technology providers, online stores, brand marketers and consumers are all joining the Internet video revolution. They are changing the way digital content is created, distributed, consumed and monetized.

The Online Video report analyzes and compares the online video delivery channels that are creating both uncertainty and a sense of opportunity among media professionals.

Some players are fearful that the widespread availability of video content on the Internet will threaten the TV and film industries. Others see the potential to increase revenues through a variety of business models, including ad-supported streaming, pay-to-own downloads, subscription services and online rentals as a boon.

eMarketer projects that by 2011, 86.6% of the US Internet population will consume online video, up from 62.8% in 2006.

In raw numbers, that means the number of viewers will rise from 114 million in 2006 to 183 million in 2011.

Key questions the "Online Video" report answers:

- What is the size and projected growth of the online video audience?

- What are the leading types of online video content?

- Which business models will prevail for video on the Internet?

- How will the widespread availability of video on the Web affect TV viewing?

- What are the top video content Internet sites?

- Which devices do consumers prefer for viewing video online?

- And many others...

eMarketer Reports--On-Target and Up-to-Date

The Online Video report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions--right now.

Sources Include:

360i

ABI Research

AccuStream iMedia Research

Adams Media Research

Advertising.com

America Online (AOL)

Associated Press (AP)

BIGresearch

Borrell Associates Inc.

Burst Media

ClipBlast!

Compete, Inc.

comScore Media Metrix

comScore Networks Inc.

E-Poll

eMarketer

Emerging Media Dynamics

Frank N. Magid Associates

Harris Poll

Hitwise

Informa Telecoms & Media

Information Resources Inc. (IRI)

InsightExpress

Ipsos Insight

Ipsos Public Affairs

Knowledge Networks/Statistical Research, Inc. (KN/SRI)

Millward Brown

NBC

Nielsen//NetRatings

NPD Group

Online Publishers Association (OPA)

OTX

Parks Associates

Pew Internet & American Life Project

Piper Jaffray & Co.

Synovate

Telephia

Television Bureau of Advertising (TVB)

The Diffusion Group (TDG)

The Kelsey Group

Thought Equity Motion

Veronis Suhler Stevenson

Wired Magazine

Yankee Group

Content Outline:

Executive Summary

US Online Video Viewers As a Percent of Internet Users, 2006-2011

Issues & Questions

The eMarketer View

Key eMarketer Numbers - Online Video

Online Video Content Types

Business Models

US Online and Mobile TV Content Spending, 2006-2011 (millions)

How Advertising Supports Online Video Content

US Internet Users' Responses to Online Video Advertising, 2007 (% of respondents)

Online Video and TV Viewing

Top Online Video Sites

The Online Video Audience

US Online Video Viewers, by Gender, 2006-2011 (millions)

Devices to View Online Video Content

Effect of Online Video on Purchasing Decisions

Conclusion

Related Information and Links

Related Links

Contact

Report Contributors

About eMarketer

A Trusted Resource

For more information visit http://www.researchandmarkets.com/reports/c66335

Source: Business Wire

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