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MediaMaster Announces That Consumers Show Strong Demand for More Flexible ''DRM-Free'' Digital Music Experiences

Posted on: Thursday, 23 August 2007, 15:13 CDT

MediaMaster.com, the leading web-based music service that offers consumers instant, on-demand access to their "DRM-free" music collections from any PC or internet connected device, is showing rapid adoption during its beta test.

"This is a very exciting time for music lovers as more and more record labels and retailers are now selling digital music in unrestricted DRM-Free formats," said MediaMaster founder and CEO Neil Day. "DRM-free songs form the building blocks for MediaMaster's new generation of music tools and services designed to give music owners full control over when, where and how they enjoy their music collections."

MediaMaster hosts and stores member's music collections online. Members can easily upload their songs and albums ripped from CDs or purchased from a DRM-free music service or retailer. Members then can:

Listen to and manage an entire music collection from any web browser

Stream music to a mobile phone or connected device at home

Publish handpicked lists of songs from a collection to a blog or social network profile page

Let friends and family browse and sample music from a collection

Consolidate and backup a valuable music collection in a fully accessible environment

Organize songs and artists through MediaMaster's visual album-art dashboard

"Like many people I have built up a large music collection over the years with music bought on CDs and DRM-free tracks recently downloaded from iTunes, emusic and Walmart.com," said Eric Hixon, MediaMaster founder and Chief Technology Officer. "Not only does MediaMaster mean these songs are now organized in one place and no longer scattered across CDs, my laptop, PC, and iPod - but MediaMaster allows me to listen to my entire collection on any PC or even at the gym or in my car via mobile phone."

How MediaMaster Works

Upload From Anywhere

MediaMaster lets consumers easily upload DRM-free digital music they ripped from CDs or have purchased from a variety of services ranging from iTunes to WalMart.com. MediaMaster also supports automatic upload of songs, playlists and ratings from a member's iTunes library.

Access Anywhere

Members can listen to their music from any computer with an internet connection - all from within a web browser. They can also stream instant, on-demand songs and playlists to internet radio devices such as the Roku; mobile phones including the Treo and Windows Mobile phones; as well as game consoles including PSP and Playstation 3. Support for additional devices is planned.

Self Expression Through Music

MediaMaster allows music fans to express and identify themselves through their music by letting friends browse and sample their entire collection.

Secure Backup

Once songs are uploaded to MediaMaster, music is safely backed up in case members hard drive crashes or CDs are damaged.

Free and Unlimited

MediaMaster is entirely free during its beta period. A premium service with enhanced features will be offered in the future. Members who sign up during the beta period will get all future premium features for free.

About MediaMaster, Inc.

MediaMaster, Inc. has created a music service that gives you flexible access to listen to, manage, and publish your existing digital music collection. By hosting and storing your music for you, MediaMaster lets you stream your music to any PC or any internet connected device. MediaMaster is a privately-held company based in San Francisco Bay Area. The company was founded and is run by music lovers for music lovers to put consumers back in control of the music they own. Sign up today at www.mediamaster.com

Source: Business Wire

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