Abilene Television Stations KTAB and KRBC Drawing Audience to the Web With ActiveAccess News and Programming Alerts
BIA Information Network (http://www.activeaccess.com), a leading provider of private-label desktop applications, announced today it has teamed with Abilene, TX television stations KTAB and KRBC to launch its ActiveAccess desktop application for a new portal website co-published by the stations. The application, WeatherNow, is designed to enhance the portal’s purpose of becoming the city’s central source for news, event information, community calendar, weather, videos and alerts by delivering the information directly to the computer desktops of its residents. The application can be downloaded from http://bigcountryhomepage.com/content/weathernow.
Gayle Kiger, Vice-President and General Manager of KTAB, said, “ActiveAccess technology engages our audience by providing them with the information they choose even when they don’t care to access the Internet. The WeatherNow application supports our new media initiatives of creating a community portal that serves as the focal point for local consumers, businesses and advertisers.”
ActiveAccess technology creates a direct and interactive pipeline to an audience using Internet technology. When users download the application from the station’s new website, http://bigcountryhomepage.com/content/weathernow, they receive personalized news and other content from both KTAB and KRBC. The stations can also work with advertisers by tying-in station promotions and content.
“Our collaboration with KTAB and KBRC supported their desire to become a resource for their viewers in ways beyond the airwaves,” said Haidee Calore, senior vice president and general manager for BIA Information Network. “WeatherNow creates a flexible way for the Abilene community to rely on these respected local television stations for news and information at any time of the day.”
WeatherNow is a non-intrusive, light-weight program containing no adware, spyware or spam. It can be installed at work or at home and will not slow down a company’s network or use much RAM or hard drive space.
About KTAB and KRBC TV
KTAB TV, a CBS affiliate, is owned and operated by Nexstar Broadcasting of Irving, Texas and provides services to KRBC TV, an NBC affiliate, which is owned by Mission Broadcasting.
About BIA Information Network
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a leading provider of Branded Desktop Applications (BDAs) for the dynamic delivery of news, alerting, weather information, and personalized communications for broadcast media, government, educational institutions and the business enterprise. Its flagship product, ActiveAccess, is a private-label desktop application that places specific brand and personalized content directly in front of an audience, providing a constant one-on-one connection. Broadcast clients include: Entercom Communications Corporation, Gray Television Incorporated, Meredith Corporation, and Nexstar Broadcasting. Further information is available at http://www.activeaccess.com.