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Bling Software Appoints Mark Fulks As Chief Product Officer

Posted on: Monday, 10 September 2007, 09:00 CDT

PLEASANTON, Calif., Sept. 10 /PRNewswire/ -- Bling Software, Inc. (http://www.blingsoftware.com/), the company that delivered the Bling Player(TM), the industry's only Ajax-based Web client for the mobile handset, today announced it has appointed J2ME expert Mark Fulks as Chief Product Officer. Fulks will oversee engineering and product management for Bling Software.

Fulks joins Bling Software after spending 10 years at Sun Microsystems. Most recently, Fulks served as head of J2ME Platform Development, the world's most ubiquitous mobile application platform. In that role, Fulks managed Sun's global J2ME development organization. His team was responsible for development of the J2ME virtual machine, core runtime libraries and developer toolkits that power today's mobile applications around the globe.

"At Sun, Mark led the development of the J2ME platform now embedded in over one billion handsets around the world," said Roy Satterthwaite, CEO and co-founder, Bling Software. "As a senior member of our executive team, Mark will play a pivotal role as we accelerate deployments of our Javascript-based Bling Player(TM) with carriers and media companies on a global basis."

About Bling Software

Bling Software enables the lowest cost to development time for mobile Web content resulting in the most dynamic consumer experience possible. With the industry's first and only Ajax-based Web application client, anyone who can build a Web page can now author a mobile application, in days, not months. With the Bling Player, consumers can now enjoy the most visually stunning and data-rich web content possible without the slow response time typically found in today's mobile offerings. For more information on Bling Software, please call 925-467-1690 or visit http://www.blingsoftware.com/.

Bling Software

CONTACT: Christine Cefalo of Cefalo Communications, +1-619-237-1051,Christine@cefalocommunications.com, for Bling Software

Web site: http://www.blingsoftware.com/

Source: PRNewswire

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