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MediaLink Launches Online Content Management, Distribution and Tracking Platform for Communications Professionals

Posted on: Monday, 10 September 2007, 09:00 CDT

NEW YORK, Sept. 10 /PRNewswire/ -- Medialink Worldwide Incorporated today launched Mediaseed(TM), a Web-based content management platform that offers a digital suite of collaboration, archiving, distribution, publishing, and evaluation features for corporate marketing and communications professionals. By establishing a customized portal via Mediaseed's website http://www.mediaseed.tv/, clients can more easily partner with Medialink for video and rich media production and distribution services, as well as store, share and track assets employed in broadcast and Web campaigns for marketing, public relations or public affairs efforts.

Mediaseed is built upon a state-of-the-art digital asset management system that the Company deployed and integrated into its global media operations in 2006, which now becomes the "heart" of Mediaseed. With Mediaseed, Medialink clients can enter their specially-designed "Control Room," to post video and other rich media, select media distribution options, and expedite delivery of content worldwide. Clients also can access reports of video usage on television via Medialink's exclusive global television tracking service, Teletrax(TM), and view its publication on various Internet sites. Monthly client fees for Mediaseed are determined based on the amount of rich media they need to manage and by the distribution and tracking features they select.

The American Lung Association became the first official Mediaseed client, having signed a multi-year contract for asset management and digital newsroom services. Medialink already supports a number of media and public-facing websites for clients, including Bridgestone Corporation, Lanxess Corporation and Royal Philips Electronics, which contain video, audio, still images, and text that are typically distributed to broadcasters and websites digitally and via satellite.

"As a trusted health organization with a critical mission to inform and educate, we are excited to team up with the seasoned professionals of Medialink, whose proven record of technological innovation and global media expertise will help to enrich our communications strategy," stated Hallema Sharif Clyburn, Director of Media Relations for the American Lung Association. "We look forward to working with Medialink to enhance our public information efforts through the Mediaseed multimedia platform."

"Medialink is proud to partner with the American Lung Association to provide a new generation of communications tools and consultancy designed for marketing and public relations decision-makers who demand world-class client service and robust media management technology," said Larry Thomas, chief operating officer of Medialink. "From global marketers and organizations to niche businesses, clients rely on Medialink to create dynamic messages that resonate with specialized or broad audiences. Mediaseed is the platform on which Medialink's clients can effortlessly organize and track content for TV, radio and Web strategies that share the unique stories about their brands, issues and industries."

Audience interest in professionally produced Web video is on the rise. Recent estimates from digital media research firm comScore, which include passive viewing from rich media banner advertising, suggest that as much as 70% of the total U.S. Internet audience is exposed to streaming video. In its recently published study on online video, the Pew Internet & American Life Project reported that that 62% of online video viewers prefer professionally produced video over content produced by amateurs.

Medialink produces and distributes branded and fully sourced video and audio domestically and internationally to thousands of Internet sites and television and radio networks and stations on behalf of its 750 clients worldwide. In recent years, the Company has been steadily expanding its broadband distribution network by posting its clients' content on such popular sites as Yahoo!, Google, YouTube, MySpace, AOL Uncut, Metacafe, Crackle, Revver, Veoh, Vmix, and Broadcaster, and with syndicators and aggregators, such as Blinkx, Brightcove, Voxant, and Clip Syndicate.

Medialink's Internet offerings range from viral video and rich media advertisements to webcasts and "webisodes". Through its alliance with Getty Images, Medialink also offers photographic creation and distribution services.

"Strengthened by a vision that has remained unchanged for more than a century, the American Lung Association is a prime example of a truly modern organization whose fundamental communications strategy embraces evolving media tools such as Medialink's Mediaseed platform," remarked Laurence Moskowitz, president and chief executive officer of Medialink. "Communications executives have begun to realize that powerfully told stories serve as catalysts for global conversations, which, when shared regularly with transparency, can develop into lasting relationships with key stakeholders. We believe that Medialink is uniquely positioned to help marketers and professional communicators make the thousands of announcements of product launches, business mergers and acquisitions, and public advocacy initiatives issued every day even more compelling with well-crafted and precisely delivered video and audio."

About Medialink:

Medialink (http://www.medialink.com/) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%- owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10- Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Medialink Worldwide Incorporated

CONTACT: Mary C. Buhay of Medialink Worldwide Incorporated,+1-212-682-8300, mbuhay@medialink.com; Raymond Yeung, +1-212-986-6667,yeung@braincomm.com, or Nancy Zakhary, +1-212-986-6667, nancy@braincomm.com,both for Medialink Worldwide Incorporated

Web site: http://www.medialink.com/http://www.mediaseed.tv/

Source: PRNewswire

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