Bond Car the Coolest
September 13, 2007
ASTON Martin was today named the coolest brand in the UK – thanks to the James Bond effect.
New 007 Daniel Craig drove an Aston Martin sports car in the highly-successful Bond movie Casino Royale.
This helped the brand take pole position in a list compiled from votes of 2,246 consumers and from the Superbrands organisation. Second in the table was iPod, with YouTube third, Bang and Olufsen fourth, Google fifth and Playstation sixth.
(c) 2007 Evening Mail; Birmingham (UK). Provided by ProQuest Information and Learning. All rights Reserved.