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Terralever Launches Search Engine Optimization Practice

Posted on: Monday, 17 September 2007, 09:00 CDT

Terralever (http://www.terralever.com), a leading full-service interactive marketing agency, today announced the launch of its Search Engine Optimization (SEO) division. Scott McAndrew, Terralever's Director of Strategy, will lead the formally created SEO practice responsible for helping clients increase traffic and conversion via search engine marketing strategy definition and execution.

In recent years, Terralever has been providing search engine optimization and search engine marketing strategy solutions for consumer-targeted and business-to-business (B2B) clients in a variety of industries, including consumer food and beverage, entertainment, industrial product sales, high-tech, professional services and real estate. Terralever's expanded service offerings now include a dedicated search engine optimization practice, a merging of advanced web site analytics with conversion.

New additions to the SEO team include Kay Frenzer and Stefanie Neuberger. As a Search Engine Strategist, Frenzer will apply her experience with over 150 clients in a variety of industries to Terralever's clientele. Neuberger comes to Terralever from ARAMARK, and will lead Account Management for the Search Engine Optimization practice, supervising the execution of conversion-based online marketing plans, and their measurement with advanced analytics.

"We've been providing search strategy to clients for some time as a logical extension of the strategic marketing services our clients demand," said Andrew Richter, Managing Partner for Terralever. "With the addition of a dedicated team, led by Scott McAndrew, we have further deepened and formalized our in-house capability to provide our clients with high performance interactive marketing solutions."

Terralever's SEO practice is focused on leveraging the agency's existing strengths in interactive marketing strategy, web development, user-centric design, social media and game development. Through its Search Engine Optimization practice, McAndrew and his team will lead online strategy initiatives for clients, developing, implementing and managing both organic search engine optimization efforts and paid search advertising campaigns.

Going beyond the scope of most SEO offerings, Terralever's Search Engine Optimization practice includes:

Research and Strategic Planning

Natural Search Engine Optimization

Social Media Brand Promotion

Benchmarking and Performance Analytics

A/B and Multivariate Testing

Conversion Analysis and Tuning

Pay-per-Click (PPC) Advertising Management

"We apply advanced optimization strategies and thorough performance analysis to create competitive advantage for our clients," said Scott McAndrew, Director of Strategy for Terralever. "And we do it in a manner that delivers lasting results, even in challenging situations."

About Terralever

Terralever is an award-winning interactive marketing and technology services firm that delivers a wide range of integrated, strategic, online marketing solutions for growing mid-size to Fortune 2000 companies. Headquartered in Tempe, Ariz. with offices in Tucson, the firm specializes in online marketing strategy, website design and development, rich internet applications, search engine optimization and email marketing. Since its launch in 2002, Terralever's unique ability to combine marketing and creative know-how with rich, interactive technology that directly aligns with clients' business objectives has fueled the company's rapid growth. The company's diverse team of industry experts helps local and global brands develop strong connections with their customers, creating technology that helps customers get closer to their audiences. For more visit www.Terralever.com.

Source: Business Wire

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