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Consumer Electronics Sales Leveling Off

November 29, 2004

SAN JOSE, Calif. — Interest in holiday purchases of consumer electronics appears to be leveling off this year after peaking in 2003, a new survey found.

The demand for electronics gear is still healthy but interest in high-definition televisions, DVD players, game consoles, PCs, digital video recorders, cell phones and wireless networking equipment all dipped a little, the Ipsos-Insight survey found.

From a list of 18 electronics items, only printers and satellite radio gained slightly, though the difference is still within the margin of sampling error of plus or minus 3 percentage points.

Interest in digital cameras, home theater systems, satellite TV, portable MP3 players, personal digital assistants and DVD recorders held steady.

About one in four consumers said they wanted a new cell phone or PC, making them the most-wanted items, followed by digital cameras, DVD players, then printers.

The survey of 1,000 adults was conducted Oct. 28 to Nov. 5.




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