The New Zwink-Onomy!

NEW YORK, Sept. 17 /PRNewswire-FirstCall/ — IAC Consumer Applications and Portals (IAC CAP), a wholly owned business of IAC , today announced the availability of e-commerce within Zwinky, the fastest growing social network on the Internet.*

The more than 9 million Zwinky users can now use a credit card or PayPal account to purchase ZBucks, Zwinky’s virtual currency, allowing them to buy virtual products, including new customizable college dorm rooms and furniture from the Z-Loft furniture store.

Purchased ZBucks are placed on Zwinky’s new virtual shopping card, the ZCard. Using their ZCard, users can now buy any virtual item found at the Zwinchester Mall, including products from the recently launched 50 Cent “Like Dat” boutique.

“Zwinky has become the fastest growing social network by allowing our users to express themselves through a personal avatar wherever they go online,” said John Park, EVP & General Manager. “Zwinky owners request more than 10,000 items per week. With the introduction of e-commerce we are bridging the real and the virtual world for an audience that spends more than 64 minutes per day on average within the Zwinky world.”

Located on the top floor of the Zwinchester Mall, the Z-Loft furniture store offers an assortment of items ranging from beds and dressers to plants and wall art. Z-Loft is a one-stop shopping place for users looking to dress up their dorm rooms.

In Zwinky, users can shop for the latest fashions, chat with friends, play games, participate in events, and hang out in their dorm. Each user can virtually shop at one of many boutiques for clothes, accessories, furniture and other products. Users have already created over 10 million outfits. Zwinky users can also continue to earn ZBucks by playing games and visiting different locations within Zwinky.

Zwinky is part of the MyWebSearch Toolbar and easily accessible from a web browser. For more information or to download the toolbar to access Zwinky, visit http://www.zwinky.com/. The toolbar also provides users with other popular free products including Smiley Central(TM), Webfetti(TM), Popular Screensavers(TM), MyFunCards(TM), Cursor Mania(TM), and many more personalized content products.

   *ComScore, July 2007    About IAC CAP  

IAC CAP, a wholly owned business of IAC, is a leading web developer of consumer applications and portals enabling users to creatively and visually express themselves online. IAC CAP brands include Zwinky, Smiley Central, Webfetti, Popular Screensavers, My Fun Cards, Cursor Mania, as well as Evite and the Excite, iWon and MyWay portals. According to ComScore, IAC CAP brands touch over 50 million users a month.

   Related links:   http://www.zwinky.com/   http://www.iac.com/   http://www.smileycentral.com/    Tags:   IAC, Zwinky, Virtual World, Avatar, Smiley Central, Webfetti, Zwinktopia    DIGG this release  

IAC Consumer Applications and Portals

CONTACT: David Barkoe of ATTENTION PR, +1-212-201-7894,David@attentionpr.com

Web site: http://www.zwinky.com/