Cordys Appoints Software Industry Leader Erik Frieberg As Chief Marketing Officer
Cordys, a leading Business Process Management Suite (BPMS) provider, today announced the appointment of Erik Frieberg as Chief Marketing Officer. Frieberg brings more than 18 years of industry experience in integration brokers, application servers and platforms, development tools, SaaS, and enterprise software to Cordys. Before joining Cordys he held executive market development positions at Borland Software and BEA.
“Adding the Chief Marketing Officer position to our management team is an important step for Cordys toward advancing our go-to-market strategies in the U.S. as well as around the globe,” said Jan Baan, Founder and Executive Chairman of Cordys. “Erik’s track record in building companies and turning them into market leaders, as well as his hands-on approach, will be instrumental to Cordys’ continued success.”
As Chief Marketing Officer, Frieberg is responsible for worldwide marketing and will be a member of the Executive Board. He is based in the company’s new U.S. headquarters in San Jose, CA.
“I am very excited about the opportunity with Cordys,” said Frieberg. “Cordys’ industry recognition as a true product innovator and its impressive list of customer wins make it incredibly well positioned to become a leader in the dynamic, fast-growing BPM market.”
According to an IDC study, the market for business process management suite (BPMS) software is one of the fastest-growing software markets and is establishing itself as the front end to next-generation deployment platforms used to build custom applications. IDC reports that the BPMS market grew nearly 80% in 2006 to $890 million — and predicts that rapid growth will continue throughout the five-year forecast period to reach $5.5 billion by 20111.
Frieberg is recognized for his work in helping to pioneer new markets, including application server technology and application middleware technology. He was previously VP of product marketing, product management, and strategy for Borland Software, where he led management, marketing and strategy for all products, solutions, and services. Prior to joining Borland, Frieberg led worldwide product marketing for BEA, including BEA WebLogic Platform, WebLogic Integration and BEA Tuxedo. At BEA, he was responsible for the introduction of products such as WebLogic Platform 8.1, WebLogic Workshop and the BEA Workshop Controls & Extensibility program, as well as taking an active role in BEA’s developer marketing activities. Before BEA, Frieberg was senior director of worldwide marketing at Escalate, an early SaaS company that provided multi-channel commerce, order management and supply chain management applications to the consumer product and retail industries. He has also held senior marketing and product marketing positions at Persistence Software, Netscape Communications, KIVA software and Oracle.
Frieberg holds a master’s degree in management science from MIT and a bachelor of science from Northwestern University.
About Cordys
Cordys provides an industry-leading Business Process Management Suite (BPMS) to Global 2000 companies. Cordys’ unique SOA-based solution enables customers to design, execute, monitor and improve business processes more rapidly, with better performance, and with greater adaptability than any other available solution. Companies from major industries worldwide have selected Cordys to support business performance improvement because business executives can continually optimize IT systems in real time within a code-free environment. Headquartered in the Netherlands, Cordys is a global company with offices throughout the Americas, Europe, China and India.
1 Worldwide Business Process Management Suite 2007-2011 Forecast and 2006 Vendor Shares (IDC 207954)
