November 29, 2004

New Version of Confirmit Increases User Productivity Up to 80 Percent

NEW YORK and SAN FRANCISCO, Nov. 29 /PRNewswire/ -- FIRM, the world's leading provider of online survey & reporting software, today announced the release of a new version of Confirmit ( delivering substantial value to customers including increased user productivity of up to 80 percent.

FIRM is using Evolutionary (EVO) development to ensure the highest focus on customer value through early and continuous feedback from stakeholders. A key component in EVO is measuring the effect new and improved product qualities have on customer value. Increased customer value in Confirmit 9.0 includes:

- Up to 175 percent more intuitive user interface*

- Up to 80 percent increased user productivity in questionnaire design

and testing*

- Up to 1500 percent increased performance in Reportal and Panel


Features delivering increased customer value include:

- A completely new and state-of-the-art user interface

- Random Data Generator enabling automated testing of questionnaires

- Real-time Script Checker for on-the-fly script validation

- Block Randomization of questions to avoid respondent bias

- Reportal BitStream for fast online tabulation on high volume of


"We are very pleased to see major improvements in Confirmit 9.0, including updates to both the user interface and survey engine. We plan to deploy this new version when it becomes available to server customers," stated Alex Grinberg, Greenfield Online's Chief Information Officer. "We believe the improvements in Confirmit 9.0 will benefit Greenfield Online's survey programming, data collection and data delivery capabilities, helping us to bring even more value to our clients."

FIRM's VP of Marketing, Kjell Oksendal, comments; "FIRM, through evolutionary development, is able to substantially increase customer value by focusing on key product qualities important for clients and by continuously asking for their feedback throughout the development period. Confirmit is used by the leading market research agencies worldwide and Global 1000 companies, and together, we have defined the future of online surveying and reporting, represented with the Confirmit 9.0."

Confirmit 9.0 was released onto FIRM's ASP environments in London and New York on November 27th. The new version will be available for server customers in January 2005.

* Measured in FIRM's TestLab by monitoring internal and external

stakeholders executing predefined test scenarios.

About FIRM

FIRM is the world's leading provider of online survey & reporting software. The company's state of the art web-based software, Confirmit, is used for customer satisfaction surveys and employee satisfaction surveys as well as market research surveys. Results from these studies are instantly made available for key decision makers through Confirmit's bespoken report platform, Reportal.

FIRM is headquartered in Oslo and has offices in London, New York and San Francisco. In addition Confirmit is distributed through partner resellers in Stockholm, Amsterdam, Sydney and Tokyo.

For further information regarding FIRM and Confirmit, please see

This release was issued on behalf of the above organization by Send2Press(TM), a unit of Neotrope(R).

Future Information Research Management (FIRM)

CONTACT: Kjell Oksendal, VP of Marketing of Future Information ResearchManagement (FIRM), +1-646-229-5655

Web site: