Red Bull Sets Up ‘Ideas’ Network

By Anonymous

Red Bull has developed a social-networking site aimed at fostering innovation and providing young consumers with support for their ideas. The Flugelbinder site, which carries minimal Red Bull branding, allows users to create a Thought Locker – a profile page, where they can securely store ideas, photos and business proposals. Ideas can also be ‘banked’ there via email or SMS.

Those signing up to the site can browse others’ ideas, chat to like-minded users and access articles on how to bring their plans to life. It will also feature brain-teasers aimed at fostering innovation.

The project, developed in partnership with youth marketing agency Livity, is one of Red Bull’s most ambitious online schemes.

In June, it launched a digital initiative to keep F1 fans up to date with its team’s progress during the season. The brand created a website for an online version of The Red Bulletin, the’nearly independent F1 newspaper’ distributed at Grand Prix.

Copyright Haymarket Business Publications Ltd. Aug 29, 2007

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