November 30, 2004

Research and Markets: Need for Organisactions to Quantify Contribution of Corporate Brand to Financial Performance

Research and Markets ( has announced the addition of Directory of Brand Equity to their offering

The corporate brand is an asset that contributes millions of dollars and more to a company's stock price and market valuation. Understanding your corporate brand's current value, in a competitive context, is the first step in building the rationale for brand investment and support. This purpose of this directory is to help communicators and corporate leaders quantify the contribution of the brand to a company's financial performance. The Directory is published each quarter and contains the most current brand equity information available anywhere on over 500 corporate brands across 45 industries.

Corporate brand values are reported in both U.S. dollars and as a percentage of market capitalization so you can see exactly how much a corporate brand is contributing to the company's overall value. You can view and compare brand performance against major competitors and industry averages, track the positive or negative impact of communication efforts on a brand's value and identify the ROI from brand-related expenditures.

The measures provided include:

- Quarter to Quarter Rank

- Company Name

- Brand Equity as a % of Market Cap

- Brand Equity Dollar Value

- Brand Equity as a % of Market Cap Percentile

- Brand Equity Dollar Value Percentile

- Industry

For more information visit c3916

Laura Wood

Senior Manager

Research and Markets

[email protected]

Fax: +353 1 4100 980

Among The Companies Mentioned are:


General Electric Co.

Microsoft Corp.

Wal-Mart Stores, Inc.

Exxon Mobil Corp.

Pfizer Inc.

Johnson & Johnson

IBM (International Business Machines Corporation)

Intel Corporation

Coca-Cola Company, The

Procter & Gamble Company, The

Toyota Motor Corp.


Cisco Systems, Inc.

PepsiCo, Inc.

UPS (United Parcel Services, Inc.)

Wells Fargo & Company

Nokia Corporation

American Express Company

Hewlett-Packard Company

ChevronTexaco Corp.

Kraft Foods Inc.

Walt Disney Company, The

3M Company

P. Morgan Chase & Co.

Merck & Co.

Merrill Lynch & Company, Inc.

Lilly (Eli) and Co.

Morgan Stanley

GlaxoSmithKline plc

Bristol-Myers Squibb Company

Nissan Motor Co., Ltd.

Viacom Inc.

Bank One Corporation

Dow Chemical Co.

Colgate-Palmolive Company

DaimlerChrysler AG

Comcast Corp.

Walgreen Company

Yahoo! Inc.

Shell (Royal Dutch/Shell Group of Companies)

Oracle Corporation

Abbott Laboratories

Allstate Corporation

Tyco International, Ltd.

FedEx Corp.

Boeing Company, The

BellSouth Corp.

Goldman Sachs Group, Inc., The

General Motors (GM)

Kimberly-Clark Corporation

Ford Motor Company


Nike, Inc.

Wachovia Corporation

Caterpillar Incorporated

Philips Electronics NV

MetLife, Inc.

Prudential Financial, Inc.


Qualcomm Inc.

General Mills, Inc.

Fannie Mae (Federal National Mortgage Assoc.)

Gap, Inc., The

Novartis AG

Harley-Davidson, Inc.

Kellogg Company

S. Bancorp

Starbucks Corp.

Lucent Technologies Inc.

Unilever NV

SBC Communications Inc.

Sara Lee Corporation

Carnival Corp. & PLC

Avon Products, Inc.

Charles Schwab Corporation, The

AT&T Corporation


Lockheed Martin Corporation

ADP (Automatic Data Processing, Inc.)

United Technologies Corp.

Volvo (AB Volvo)

Corning Inc.

Sysco Corporation


Fuji Photo Film Co., Ltd.

Campbell Soup

Kohl's Corporation

Sprint Corp. Fon

MBNA Corporation

Xerox Corp.

Hitachi, Ltd.

St. Jude Medical, Inc.

Hershey Foods Corp.

FleetBoston Financial

AFLAC Incorporated

Staples, Inc.

Costco Wholesale Corp.

Hartford Financial Services Group, Inc., The

Deere & Co.

Bed Bath & Beyond, Inc.

H.J. Heinz Co.

Estee Lauder Companies Inc., The

Marriott International, Inc.

Clorox Co., The

Bank of New York Company, Inc., The

Aetna, Inc.

McGraw-Hill Companies, The

CVS Corporation

Apple Computer, Inc.

Southwest Airlines

John Hancock Financial Services, Inc.

Emerson Electric Co.

Nortel Networks Ltd.

Loews Corporation

LM Ericsson (Telefonaktiebolaget)

Pepsi Bottling Group, Inc.

Schering-Plough Corp.

J.C. Penney Co.

Northrop Grumman

General Dynamics

Applied Materials, Inc.

Pitney Bowes, Inc.

Sun Microsystems, Inc.

H&R Block, Inc.

Sears, Roebuck and Co.

Mattel, Inc.

Genentech, Inc.

Sprint PCS Grp.

Union Pacific Corp.

Washington Mutual, Inc.

Waste Management

Clear Channel Communications, Inc.

International Paper Company

Cadbury Schweppes plc

Kodak (Eastman Kodak Company)

Ingersoll-Rand Co. Ltd.

Best Buy Company, Inc.

Lehman Brothers Holdings, Inc.

NEC Corporation

Hilton Hotels Corp.

Kroger Company, The

Raytheon Company

New York Times Co., The

SunTrust Banks, Inc.

Alcan Inc.

Gannett Co.

Georgia-Pacific Group

Weyerhaeuser Company

Whirlpool Corp.


Office Depot

ConAgra Foods, Inc.

Washington Post Co., The

Mellon Financial Corporation

Sherwin-Williams Company, The

Newell Rubbermaid Inc.

RadioShack Corporation

Monsanto Company

Safeway Inc.

Wendy's Int'l., Inc.

Occidental Petroleum

Adobe Systems, Inc.

Tyson Foods, Inc.

CIGNA Corporation

Marsh & McLennan Companies, Inc.

Baxter International, Inc.

Black & Decker

Medtronic, Inc.

Chubb Corporation, The

Fifth Third Bancorp

Intuit, Inc.

Johnson Controls, Inc.

Tiffany & Co.

Nordstrom, Inc.

Limited Brands

Deutsche Telekom AG

Bear Stearns Companies Inc., The

Paychex, Inc.

Tribune Company

Lexmark International

Dow Jones & Co., Inc.

Wm. Wrigley Jr. Company

Claiborne, Inc.

PPG Industries, Inc.

Micron Technology, Inc.

Rockwell Automation

Polo Ralph Lauren Corporation

Toys "R" Us

British Airways

Progressive Corporation, The

ITT Industries

Dun & Bradstreet Corp., The (D&B)

Bausch & Lomb Inc.

National Semiconducter Corporation

Harrah's Entertainment, Inc.

Ameritrade Holding

Reuters Holdings PLC

Outback Steakhouse, Inc.

Goodrich Company, The

Nationwide Financial Services, Inc.

May Department Stores

T. Rowe Price Group, Inc.

AutoZone Inc.

News Corp. Ltd.

EMC Corporation

American Standard

Consolidated Edison, Inc.

Abercrombie & Fitch Company

Duke Energy Corporation

Family Dollar Stores, Inc.

Halliburton Co.

Linear Technology

Analog Devices, Inc.

PeopleSoft, Inc.

Quest Diagnostics

Maytag Corp., The

Marathon Oil Corp.

Praxair Inc.

Burlington Resources, Inc.

Albertson's, Inc.

Amgen Inc.

Cendant Corp.

VERITAS Software Corp.

Federated Department Stores

Hasbro, Inc.

HCA Inc.

Del Monte Foods Co.

Moody's Corporation

Eaton Corporation

Dollar General Corporation

Neiman Marcus Group, Inc., The

Reebok International, Ltd.

Archer Daniels Midland Co.

Agilent Technologies

Barnes & Noble, Inc.

Southern Company, The

PNC Financial Services Group

Novell, Inc.

Trade Group, Inc.

Unocal Corporation

Maxim Integrated Products, Inc.

J. Reynolds Tobacco Holdings


Cinergy Corp.

Allergan, Inc.

Norfolk Southern Corp.

Knight Ridder, Inc.


Electronic Arts Inc.

Baker Hughes Inc.

Avery Dennison Corporation

Illinois Tool Works Inc.

SAFECO Corporation

Pier 1 Imports, Inc.

Molson Inc.

Becton, Dickinson & Co.

Jefferson-Pilot Corporation

Comerica Inc.

Lear Corp.

Boise Cascade Corporation

Textron, Inc.

Starwood Hotels and Resorts Worldwide

Fortune Brands, Inc.

National City Corporation

Unisys Corporation


Phelps Dodge

Manpower Inc.

Circuit City Stores, Inc.

Adolph Coors Company

Pulte Homes

Gateway, Inc.

Paul Companies

Rite Aid Corporation

McKesson Corp.

Cablevision Systems Corp.

Applebee's International, Inc.

Brunswick Corp.

Centex Corporation

Aon Corp.

Rohm & Haas Company

Jones Apparel Group, Inc.

Biomet, Inc.

Reader's Digest Assoc. Inc.

Tommy Hilfiger (TH) Corporation

CSX Corp.

Genuine Parts Company

Goodyear Tire & Rubber Co., The


Computer Associates International, Inc.

Dean Foods Company

Snap-On Inc.

Dial Corporation, The

Timberland Co., The

ServiceMaster Company

Danaher Corp.

Delphi Corp. (Delphi Automotive Systems)

Siebel Systems, Inc.

ACE Limited

Molex Inc.

Edison International

Parker-Hannifin Corp.

EDS (Electronic Data Systems)

Teradyne, Inc.

Legg Mason, Inc.


American Greetings Corporation

Murphy Oil Corporation

Schlumberger Limited

Air Products & Chemicals, Inc.

Ruby Tuesday, Inc.

Stanley Works, The


Novellus Systems, Inc.

Northern Trust

Kyocera Corp.

Navistar International Corporation

Lincoln National Corp.

3Com Corp.

MeadWestvaco Corporation

Dover Corporation

Ryder System, Inc.

Sonoco Products Co.



Reynolds & Reynolds Company

Providian Financial Corporation

La-Z-Boy Inc.

Diebold, Inc.

Burlington Northern Santa Fe Inc. (BNSF)

SouthTrust Corp.

Cable & Wireless PLC

Tupperware Corp.

DTE Energy Company (Detroit Edison)



Big Lots Inc.

Thomson Corporation

Vulcan Materials Company

Pep Boys, The

Advanced Micro Devices, Inc.

Masco Corporation

R.R. Donnelley & Sons Co.

El Paso Corporation

Ameren Corp.

Dana Corporation

Kerr-McGee Corp.

Amerada Hess Corporation

Accenture Ltd.

J.B. Hunt Transport Services, Inc.

Delta Air Lines, Inc.

Briggs & Stratton Corp.

BorgWarner Inc.

AmSouth Bancorp.

Humana Inc.

Genzyme Corp.

Millennium Pharmaceuticals, Inc.

Eastman Chemical

Toro Comapny

AutoNation, Inc.

Louisiana-Pacific Corporation

American Electric Power Company, Inc.

Bard (C.R.) Inc.

Canadian Pacific Railway Limited

Cardinal Health, Inc.

IKON Office Solutions

EarthLink, Incorporated

Cummins Inc.

PPL Corporation

Computer Sciences Corporation (CSC)

Dillard's, Inc.

Hillenbrand Industries, Inc.

Cooper Industries, Inc.

Xcel Energy Inc.

Varian Medical Systems, Inc.

KeySpan Corp.

Nucor Corporation

Zale Corporation

Callaway Golf Company


Northwest Airlines Corp.


Ball Corporation

Inco Limited


Transatlantic Holdings Inc.


Continental Airlines, Inc.

Crane Co.

UST Inc.

Western Digital Corp.

Harris Corporation

Tektronix, Inc.

Smurfit-Stone Container Corp.

Valero Energy Corporation

Bemis Co., Inc.

Pentair, Inc.

Cooper Tire & Rubber

Winn-Dixie Stores, Inc.

Leggett & Platt, Inc.

Bob Evans Farms, Inc.


Hubbell Inc.

Fluor Corp.

Sigma-Aldrich Corp.

Broadcom Corporation

Joe Company, The

Brown-Forman Corporation

Temple-Inland Inc.

Matsushita Electric Industrial Co.

Sabre Inc.



BMC Software, Inc.

UnumProvident Corporation


Huntington Bancshares

Herman Miller, Inc.

LSI Logic Corp.

Northeast Utilities

McClatchy Co., The


Meredith Corp.

Worthington Industries, Inc.

Applied Biosystems Group

Nicor Inc.

Werner Enterprises, Inc.

International Flavors & Fragrances

Phillips-Van Heusen Corp.

Smithfield Foods, Inc.

QLogic Corporation

Freeport-McMoRan Copper & Gold

Ashland Inc.

W. Scripps Co.

Papa John's Int'l.

FirstEnergy Corp.

Sempra Energy

Lone Star Steakhouse & Saloon, Inc.

Universal Corp.

Pall Corporation

Macromedia, Inc.

Robert Mondavi

Darden Restaurants, Inc.

Sybase, Inc.

Texas Industries

PacifiCare Health Systems, Inc.

Pinnacle West Capital Corporation

Olin Corporation

IMC Global Inc.

Deluxe Corporation

Lyondell Chemical

Unitrin, Inc.

Beckman Coulter, Inc.

Lubrizol Corporation, The

American Financial Group, Inc.

Teleflex Inc.

Hercules Inc.

York International

F. Corporation

Entergy Corporation

Allied Waste Industries

Kennametal Inc.

American Power Conversion Corporation

Timken Company, The

Terex Corporation

MGIC Investment Corp.

Carlisle Companies Inc.

Home Corp.

Storage Technology Corp.

FMC Corporation

Cabot Corp.

Yellow Roadway Corporation

Williams Companies, The

Autodesk, Inc.

KLM Royal Dutch Airlines NV

Cognizant Technology Solutions Corp.

Torchmark Corporation

Allegheny Technologies, Inc.

AMR Corp.

Solectron Corp.

Alexander & Baldwin, Inc.

Ohio Casualty Corp.

B. Fuller Co.

Quantum Corporation


Thermo Electron

Great Lakes Chemical Corp.