September 19, 2007
Adverb Media Becomes One of the Largest Independent Digital Agencies
Three leading interactive companies have combined to form Adverb Media Inc., one of the largest independent providers of digital marketing services in the U.S. The new privately held company provides a comprehensive set of integrated digital marketing services including search engine marketing and optimization, online advertising, Web site design and development, online relationship management programs, and blog and social media monitoring technology, all designed to increase awareness, acquisition, and customer retention.
Dan Lynn, co-founder of both DigitalGrit and RelevantNoise, has assumed the role of CEO of Adverb Media. Lynn comments, "The key to effective online marketing is the ability to engage a customer across multiple channels throughout the customer lifecycle, measure the effectiveness of each interaction, and optimize to deliver the greatest results. With the advent of Adverb Media, marketers now have a partner who fulfills this need by offering a full set of the essential digital marketing technologies and services, all under one roof."
The new company has assembled a team of the industry's brightest and most experienced Interactive marketing talent with proven experience working with many of the world's top brands.
Each of the individual business units will retain its current brand while integrating the delivery of services to best benefit clients. Adverb Media business units include:
-- DigitalGrit, an interactive, direct-response marketing agency founded in 2000 with expertise in large-scale programs, particularly Search Engine Marketing, Search Engine Optimization, Online Advertising and eCRM. Using InsightGrit(TM), a proprietary campaign tracking technology, DigitalGrit leads the industry in enabling Fortune 1000 businesses to leverage the Internet to drive leads, increase sales, and measure success.
-- Temel, a strategic interactive marketing and branding agency founded in 1990, delivering creative online brand experiences that are user-focused, innovative, engaging and most important -- effective. The agency provides companies across various verticals with measurable interactive solutions.
-- RelevantNoise, an innovative, Web 2.0 technology company founded in 2005, dedicated to mining blogs and the social Internet for business intelligence. The exclusive Sonar(TM) dashboard allows businesses the insight and intelligence to monitor their brand "buzz" across blogs, message boards and other social media.
About Adverb Media
Adverb Media is the parent company of leading digital marketing and technology companies DigitalGrit, Temel and RelevantNoise. Adverb Media is dedicated to helping global marketers at companies like Sony Electronics Inc, Head Skis and Cephalon Pharmaceuticals fully leverage the Internet to drive measurable business results. Headquartered in Boonton, New Jersey, Adverb Media also has locations in New York City and Los Angeles, as well as Boise, Idaho, and Flemington, New Jersey.
Learn more about Adverb Media at adverbmedia.com. For additional information, please call Aimee Kessler Evans at 973-316-9696 ext. 165 or via email at [email protected] For media inquiries, contact Candace Vadnais at PFS Marketwyse at 973.812.8883, ext. 430 or via email at [email protected]
Contacts: Aimee Kessler Evans Adverb Media 973.316.9696 x165 Mobile: 973.568.8411 Email Contact Candace Vadnais PFS Marketwyse 973.812.8883 x430 Email Contact
SOURCE: Adverb Media