One-of-a-Kind Web-Based Customer Segmentation Capabilities Now Available Through Www.DemographicsNow.Com
Posted on: Thursday, 20 September 2007, 09:00 CDT
ORANGE, Calif., Sept. 20 /PRNewswire/ -- SRC, LLC, a leading developer and provider of geographic business intelligence technology solutions, announces an unprecedented Web-enabled customer segmentation service to DemographicsNow.com subscribers.
Using Experian's Mosaic(TM) consumer segmentation system, SRC has created a Market Profile Package within the online DemographicsNow.com subscription service. Subscribers now have the ability to instantaneously upload, segment and profile customer data to determine the market potential within any U.S. geography. Visual representations of detailed demographic and market insight can be viewed through summary, comparison and rank reports. The result is fast access to competitive market information and site analysis for retailers, real estate professionals and marketers.
Other enhancements to DemographicsNow.com provide accurate market insight by allowing customer profile information to be viewed within specific trade areas. Subscribers can now geocode 10,000 to 50,000 records at time, within a customized trade area. In addition, customized trade areas can now be created with non-overlapping radius rings to accurately calculate the size of market opportunities and customer segments within a specified geography. To provide rapid customer service response rates for those who are making critical and timely business decisions, subscribers receive Live Chat support from geographic business intelligence experts.
"Through our new Market Profile Package, our enhanced demographic customization tools and our rapid response customer service initiatives, SRC delivers an easy to use Web-enabled customer profile and segmentation service. This service empowers organizations to identify their winning customer profiles and project these profiles into winning markets to gain the edge over the competition," said Amy Holland, Vice President, Product Management of SRC, LLC.
Mosaic(TM) USA is a registered trademark of Experian. About SRC
Founded in 1997 and headquartered in Orange, CA, SRC, LLC, provides technology and solutions that help customers integrate, transform and extract full value from their internal and external information sources. SRC's comprehensive suite of geographic business intelligence applications has been designed to make geographic business intelligence more pervasive and easier to deploy, allowing all employees, from C-level executives to casual business users, obtain the knowledge and insight they need how, where and when they need it. For more information, visit http://www.extendthereach.com/.
SRC, LLC
CONTACT: Melody Callaway of Volume PR, +1-720-529-4850,melody@volumepr.com, for SRC, LLC
Web site: http://www.extendthereach.com/http://www.demographicsnow.com/
Source: PRNewswire
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