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2007 Report Discusses Why Video Is Arriving On the Internet, Why It Is Headed For the Television Screen and the Barriers to Getting It There

Posted on: Friday, 21 September 2007, 15:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c69160) has announced the addition of Broadband Video: Redefining the Television Experience to their offering.

The explosive growth of video on the Internet over the past 18 months has not just been confined to YouTube video snacks. A whole range of good quality long tail, niche and affinity video is emerging whose ultimate target is the television screen. But, so far, the Internet age has bypassed the television.

Today, there are over 140 million households with a broadband connection allowing some 400 million people direct, always-on access to the Internet. With most of these connections at 1.5 megabits/sec or greater and advanced video codecs delivering good quality video at 500kbits/s, each one of these households is broadband video-enabled.

Unfortunately, the vast majority of today's televisions cannot access this video due to the fact that TVs for the most part remain isolated from the Internet. That said there are significant efforts underway by many companies to bring the TV into the Internet age.

This report discusses why video is arriving on the Internet, why it is headed for the television screen and the barriers to getting it there. The report also predicts how many televisions will get connected through 2011 and the likely revenue that they will drive in the process.

Upon reading this report, you will gain insight into:

- How a brand new market for video is evolving

- The likely market timings and sizes

- The opportunities for content, services and technology

Content Outline:

Key Findings

Introduction

Why Broadband Video and Why Now?

Broadband Video and the Television

Forecasts for Broadband TV Hardware & Services

The Importance of an Open Broadband Video Platform

The Future of Television

List of Figures

Figure 1 Defining the Terms

Figure 2 World-Wide Broadband Households through 2011

Figure 3 CNN Pipeline Internet Video Service

Figure 4 Defining the Different Types of Broadband Video

Figure 5 Broadband Video for Television

Figure 6 Methods of Connecting TV to Broadband Video Resources

Figure 7 iTVA Facilitates Connectivity between the TV and the Internet

Figure 8 Broadband-Enabled Televisions through 2011 - Worldwide

Figure 9 Mix of Broadband-Enabling Mediums for the TV in 2011

Figure 10 Growth in Broadband Television Households 2006 through 2011

Figure 11 Mix of Broadband TV Connections in 2011

Figure 12 Television Broadband Movie Download Revenue: 2007-2011

Figure 13 Annual Revenue for Television Broadband Streamed Video Services: 2007-2011

Figure 14 The CountryChannel.tv Experience

For more information visit http://www.researchandmarkets.com/reports/c69160


Source: Business Wire

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