New Milwaukee-Area Jobs Web Site Debuts Monday: Journal Communications, Monster Launch Partnership
By Paul Gores, Milwaukee Journal Sentinel
Sep. 24–Journal Communications Inc. and Monster Worldwide Inc. Monday will launch a new Web site, which officials say will greatly expand their databases for job seekers and employers in southeastern Wisconsin.
The Web site, called JobNoggin.com, is tied in with all of Journal Communications’ Milwaukee-area newspapers, broadcast stations and online products.
The partnership will allow recruiters to advertise open positions in print, online, on TV, on the radio and at local job fairs.
“We are excited about the launch of JobNoggin.com, which combines the local audience strength of the Milwaukee Journal Sentinel, JSOnline.com and our market-leading Milwaukee television and radio properties with Monster’s best-in-class product and brand,” said Carl Gardner, vice president for digital media at Journal Communications. “Additionally, we expect JobNoggin.com will extend our reach to non-core users of our traditional media products.”
JobNoggin.com — www.jobnoggin.com/monster — provides job hunters with career search and management information, including locally focused search-and-match technology.
It also offers advice that can be used by people looking to advance in their careers and tools such as a resume builder and a salary information center.
Monster said its database of resumes grows by 40,000 each day.
“Recruiters will now truly have a one-stop solution for reaching the largest pool of local qualified candidates,” said Sharon Prill, general manager for the Journal Interactive division of Journal Communications.
Monster had been partnering with newspapers since 2006 and has alliances with more than 200 news publications.
The arrangements allow newspapers to better participate in the migration of “helped wanted” and other classified advertising from print to the Internet.
Monster and the print publishing companies share revenue from the deals, but there is no information available on how much it has increased ad income, said industry analyst John Morton.
“But just the fact that they are continuing to do it suggests that they are pleased by the results,” said Morton, president of Morton Research Inc. “It’s part of the effort by newspapers to try to protect their turf as much as they can.”
JobNoggin.com has links to Journal Communications’ sites, including www.jsonline.com, www.todaystmj4.com, www.620wtmj.comandwww.wkti.com.
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