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Shoutlet Creates, Distributes and Tracks Social Media Marketing Campaigns From One Source

Posted on: Monday, 24 September 2007, 09:00 CDT

SAN DIEGO, Sept. 24 /PRNewswire/ -- Today at the prestigious DEMOfall07 conference in San Diego, Sway, Inc., a leader in social media marketing, introduces Shoutlet, an innovative new Web 2.0 tool for advertising, marketing and public relations professionals.

Unique in the market today, Shoutlet combines popular technologies such as Web 2.0 email, podcasts, Really Simple Syndication (RSS) and mobile phone messaging (SMS) into one solution professionals can use for all their marketing initiatives. Because Shoutlet encompasses the most widely used Web 2.0 platforms, it is the only branding and communications tool professionals need to create, distribute and track their online marketing campaigns.

In a world without Shoutlet, marketers need to use multiple programs and online services to execute complex campaigns that include strategies such as video distribution, online advertising, electronic newsletters and text messaging. Shoutlet centralizes these functions, handles all the distribution and provides detailed tracking with real-time reporting.

Sway has also teamed up with numerous distribution partners and directory sites to extend the reach for its clients to a wide variety of new audiences. In addition, Shoutlet utilizes Sway's extensive network of social communities for content distribution to niche audiences, such as auto racing fanatics, fitness extremists, travel enthusiasts and others. These highly targeted distribution networks help marketers more efficiently develop global campaigns to advertise and promote their products and services online.

"Shoutlet gives marketers a new way of thinking about social media," said DEMOfall 07 executive producer Chris Shipley. "Its complete capabilities in creating, distributing and tracking so many Web 2.0 formats makes social media accessible, simple, and effective for marketers in any industry. Shoutlet will spark new use of social media among corporate marketers."

Social media spending is forecasted to grow at a compound annual rate of 106% and climb to $757 million from 2005 to 2010, according to PQ Media. Shoutlet helps marketers tap into this increasingly powerful space with one Web 2.0 tool that facilitates interaction with their target audience in multiple ways.

"Shoutlet allows marketers to leverage their content in the most widely used and popular Web 2.0 formats. It has a powerful set of collaboration features that make managing online marketing campaigns cost-effective, easy to use, reliable and quick," said Sway CEO and Chief Marketing Strategist Jason Weaver. "Shoutlet users can measure viral pass-along data and track campaign results instantly."

About Sway, Inc.

Sway, Inc. (http://www.swayonline.com/) is a leading social media marketing company with offices in Chicago and Middleton, Wis. Founded in 2002, Sway executes highly targeted online marketing campaigns using Web 2.0 marketing tools such as HTML email, podcasts, Really Simple Syndication (RSS) and mobile phone text messaging (SMS). Sway's proprietary online tools help companies reach their target audiences, distribute content and measure results online.

About Shoutlet

Shoutlet (http://www.shoutlet.com/) is a comprehensive social media marketing tool that allows users to distribute content across multiple Web 2.0 platforms and track results in real time. Developed by Sway, Inc., this web-based application was created after Sway recognized a need for a better method of managing clients' online campaigns.

Press Contact: Renee Blodgett Blodgett Communications http://www.blodgettcommunications.com/ renee at blodgettcomm dot com

Sway, Inc.

CONTACT: Renee Blodgett of Blodgett Communications, +1-617-620-9664,renee@blodgettcomm.com, for Sway, Inc.

Web site: http://www.swayonline.com/

Source: PRNewswire

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