Quantcast Launches Robust Suite of Media Measurement Services
Quantcast, the world’s only open internet ratings service, today announced that it has launched a robust suite of media measurement services for publishers in its Quantified Publisher program. The program, which is free to join at Quantcast.com (www.quantcast.com) empowers publishers to demonstrate the unique value of their audiences by tagging their websites, videos, widgets and games for direct measurement.
Available today, Quantcast’s enhanced suite of free media measurement services includes:
Tabbed Quantified Publisher Profiles for individual media properties, including a rich traffic overview that provides greater depth and insight on key audience metrics.
The Quantified Publisher Network View, providing measurement of unduplicated reach and aggregated traffic statistics as well as a single point of control for publishers with multiple sites and services.
Secure Quantcast Measurement Tags to measure transactional pages on e-commerce sites of all kinds.
Video and Widget Measurement Services to track impressions and interaction with Flash-based videos, widgets, games and more.
“The response has been overwhelming. More than 15,000 publishers with several million web media assets, including sites, blogs, widgets and videos, have joined our free program,” said Konrad Feldman, co-founder and CEO, Quantcast Corporation. “Today, we are pleased to continue the drive for transparency and accuracy by providing a robust suite of media measurement services that help publishers better understand and monetize their properties.”
With millions of ‘Quantified’ web destinations and services, Quantcast measures more than a billion page views per day. Quantcast’s models are derived from visits by more than 350 million Internet users every month, including more than 80 percent of all U.S. Internet users.
“Quantcast’s Network View helps us demonstrate our unduplicated network reach and highlight the popularity of our sites — which net 50 million visits per month,” said Christopher Batty, Vice President, Sales, Gawker Media. “And the new traffic tab makes it easy for advertisers to see the power in the network — complete with daily, weekly and monthly statistics on all of our sites combined and individually — from Gizmodo and Valleywag to Wonkette and Defamer.”
Details on Quantcast’s enhanced suite of media measurement services can be found here: http://www.quantcast.com/quantcast-media-measurement-20070924.jsp.
Pricing and Availability: Quantcast’s enhanced suite of media measurement services is available free of charge to any web publisher, site or service that joins the free Quantified Publisher program (http://www.quantcast.com/quantified-publisher.jsp).
About Quantcast™ Corporation
Quantcast (www.quantcast.com) is the world’s only open Internet ratings service. The free service measures billions of Internet visits each month to produce comprehensive traffic, demographic and lifestyle profiles of online audiences. Quantcast™, Quantified Publisher™, Quantified Media™, Audience Search Engine™, Mass Inference™ and Get Quantified™ are trademarks of Quantcast Corporation in the U.S. and other countries — all rights reserved.