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LG Mobile Phones and Sprint Introduce Sleek, Sliding Handset

Posted on: Thursday, 2 December 2004, 06:00 CST

OVERLAND PARK, Kan. and SAN DIEGO, Dec. 2 /PRNewswire/ -- Building on their strong track record of delivering stylish, inventive and useful mobile devices, LG Mobile Phones and Sprint today announced the launch of the Sprint PCS Vision(SM) Picture Phone PM-325 by LG(R). Built around a compact, innovative sliding form in which the keypad slides down at the touch of a finger to reveal a large, vibrant 65,536-color LCD screen, the PM-325 by LG features an embedded antenna and is less than five inches long when expanded. The handset also features an integrated VGA-quality camera with 8x digital zoom and built-in self-portrait mirror. The PM-325 by LG will retail for $229.99 or $79.99 after rebate with a two-year agreement and is available at Sprint PCS stores nationwide and online at http://www.sprint.com/.

"Increasingly, mobile phones are used for so much more than simple voice communications," said Jonathan Maron, director of marketing communications for LG Mobile Phones. "Mobile phones have evolved into an essential accessory that is chosen by the consumer for both its functionality and its appearance. With the new sliding form factor and integrated camera, the PM-325 by LG delivers both to Sprint consumers."

"Sprint is pleased to have LG Mobile as a significant provider for Sprint PCS handsets," said John Garcia, senior vice president -- Sales and Distribution, Sprint. "LG's reputation for impressive handset design is one of the major reasons Sprint is launching new LG devices into our line-up of handsets. The clever, stylish keypad of the PM-325 by LG gives Sprint subscribers the ultimate in form and function."

The Sprint PCS Vision Picture Phone PM-325 by LG features integrated Bluetooth short-range wireless networking technology, which enables Sprint PCS subscribers to connect with other compatible Bluetooth-enabled devices within range, such as wireless headsets and hands-free kits, which allow for tangle-free, hands-free talking. It also offers monitor mode, a one-way speakerphone, for hands-free listening and supports two-way short message service (SMS) and voice-activated dialing. The PM-325 by LG is Picture Mail(SM) capable, allowing Sprint customers to take and send pictures to family and friends instantly over the enhanced Sprint Nationwide PCS Network. Sprint customers can also download the latest images, ring tones, music tones, games and Java applications to personalize the phone.

Additional features of the Sprint PCS Vision Picture Phone PM-325 by LG, include:

-- Dual Band/Tri-Mode

-- Memory: Download up to 1,024 KB of data

-- Length: 3.92 x Width: 1.82" x Depth: 0.9"

-- Weight: 3.32 oz

-- Talk Time: Up 3.2 hours digital* - Standby Time: Up to 7 days

digital*

-- Openwave WAP 2.0 Browser including JPEG, BMP, WBMP, GIF, PNG & WPNG

Image Support

-- Recordable Voice Ringers & 30 Built-in Ring Tones Plus Vibrate and

Silent Alert

-- Monitor Mode (One-Way Speakerphone for Hands-Free Listening)

-- Voice Memo Recorder (Up to 30 Memos for up to 3 Total Minutes)

-- Personal Tools and Planner: Calendar with Scheduler, Alarm Clock, Note

Pad, Calculator, EZ Tips (Calculator), World Clock

-- Internal Phone Book: up to 200 Entries for up to 600 Total Numbers

-- English and Spanish User Interface

-- TTY/ TTD Support

-- Unobtrusive Internal Antenna

-- Airplane Mode (RF Off)

*Certain features may use more power and cause actual standby and talk times to vary.

About Sprint

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With more than $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award- winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit http://www.sprint.com/.

About LG Electronics, Inc.

LG Electronics, Inc. (066570KS) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handset.

The LG Telecommunication Equipment & Handset Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. The company is a leader in the innovation and development of cutting-edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA / cdma2000) wireless systems.

LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit http://www.lgusa.com/

LG Mobile Phones; Sprint

CONTACT: Melissa Elkins, Public Relations Manager of LG Mobile Phones,+1-858-635-5330, melkins@lge.com; or Leslie Stafford of Sprint,+1-913-794-3654, leslie.l.stafford@mail.sprint.com; or Johanna Brown of OgilvyPR, +1-310-248-6192, johanna.brown@ogilvypr.com, for LG Mobile Phones

Web site: http://www.sprint.com/

Web site: http://www.lgusa.com/

Source: PRNewswire

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