ClickZ to Host Crash Course in Effective E-Mail Marketing in New York City
The ClickZ Network:
What: The ClicKZ Network (www.clickz.com), the largest resource for interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, will host the second annual ClickZ Specifics: E-mail Marketing forum at the Hilton New York on October 2, 2007.
According to the E-mail Experience Council, fewer than 50% of marketers create e-mails that render appropriately. Because of this, marketers from all disciplines should join ClickZ at this intensive, one-day event designed to educate and instill confidence in using e-mail to communicate with customers and prospects. Participants will learn to grow, manage, and segment lists; circumvent filter mechanisms to arrive in recipients’ inboxes; and measure the success of their campaigns.
This information-packed forum will arm marketers will the latest knowledge of e-mail marketing tools, techniques, and best practices. Notable sessions include:
You’ve Got Their E-mail Address – Now What?
E-mail Bootcamp
Cut Through the Clutter Creatively
Deliverability
Beyond Direct: E-mail Branding & Relationships To Build Business
Who: The host of ClickZ Specifics: E-mail Marketing is Rebecca Lieb, Editor-in-Chief of The ClickZ Network, a division of Incisive Media. Joining Rebecca will be Jeanniey Mullen, a Senior Partner and Global Executive Director at OgilvyOne Worldwide, to speak about The E-mail of the Future: Out of the Inbox & Into Your Hands.
For all conference session descriptions and a full list of the speakers, go to:
http://events.clickz.com/email/fall07/.
When: October 2, 2007: 8:00 am — 6:30 pm
Registration Hours: 8:00 am — 5:00 pm
Where: Hilton New York
1335 Avenue of the Americas
New York, NY 10019
To Participate: Visit http://events.clickz.com/forms/pressregform.php for information on media registration.
(a)The McKinsey Quarterly, 2007
About The ClickZ Network
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.
About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.