Undertone Networks Extends Rich Media Offerings By Joining PointRoll's Included Program
Posted on: Monday, 1 October 2007, 09:00 CDT
Undertone Networks announced today that it has been chosen as the preferred premium advertising network by PointRoll, the leading developer of rich media technology solutions. Undertone will be a part of PointRoll's Included Program. The relationship enables Undertone Networks and PointRoll to offer end-to-end campaign creative and execution making the process more streamlined and cost efficient for advertisers and agencies looking to place rich media advertisements across premium Web sites.
"With this relationship, Undertone Networks has the ability to extend the promise of its service, value and quality to current and prospective clients," said Michael Cassidy, CEO of Undertone Networks. "Extending our rich media offering builds upon Undertone's mission of enabling clients to run high quality, high performing interactive advertising campaigns."
This streamlining of services opens the door for a wider range of clients to easily and efficiently execute rich media campaigns, while achieving significant cost savings along the way.
"Undertone Networks provides our high-profile clients with the opportunity to run campaigns on a quality network that is in line with their brand promise," said Chris Saridakis, CEO of PointRoll. "Few networks are as rich media friendly and appropriate as Undertone, which is why we are so excited about this new partnership."
About Undertone Networks
Undertone Networks, an Intercept Interactive company, is a premier online advertising network comprised of today's top media properties. Launched in 2002, Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media, targeting capabilities and personalized service. The company is headquartered in New York and has a sales office in Dallas, Los Angeles and San Francisco. For more information, please visit www.undertonenetworks.com.
About PointRoll
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-web site to the user without requiring a click. PointRoll's superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness -- without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.
Source: Business Wire
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