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Houston International Festival Selects Tendenci Software to Power Upgraded Web Site

Posted on: Tuesday, 2 October 2007, 09:00 CDT

The Houston International Festival (iFest) has chosen the Tendenci Web marketing software application (www.tendenci.com) to power its new interactive Web site. True Light Resources (www.truelightresources.com) has been selected to provide an array of online and offline graphic design services for iFest, including Web site, e-mail newsletter, volunteer pieces and print material.

The Houston International Festival is a non-profit organization dedicated to teaching Houstonians and visitors about countries and people around the world. Since its inception in 1971, the Houston International Festival has grown into one of the nation's largest urban festivals, with cultural entertainment and a world-class music lineup.

Tendenci will make it easy for iFest to incorporate many community-focused features into its Web presence. Tendenci's built-in Content Management System (CMS) will allow iFest staff and contributors to add Web pages, articles and press releases without needing to bother a Webmaster. This will enable contributions from the iFest's worldwide network of global supporters, scholars and leaders -- regardless of their physical location.

"We have been so fortunate to have such a strong and passionate international community of supporters -- whether it's for our education initiatives, our world music fans or our academic friends," said Tracy Golden, iFest Marketing Director. "It is beyond exciting for us to move forward with a strong online presence through Tendenci and to see how True Light Resources will help shape our marketing and advertising message."

Tendenci also automates many aspects of search engine optimization, which helps all content added to the iFest's Web site to rank higher in the search engines and further increase exposure of the organization's initiatives.

The International Festival will use its new online presence to help expand its year-long educational programs by providing Houston-area students with fun and interesting global news and trivia. The site will also be essential to future iFest attendees when planning their Festival visit.

Tendenci was created by Schipul - The Web Marketing Company (www.schipul.com), a leading worldwide provider of Web-based solutions for community groups and associations. The Web-based system automates and simplifies many of the functions of managing large events and serves as a powerful component of client organizations' online marketing campaigns.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci(R) association management application, which has nearly a half million users worldwide. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul's clients include American Association of Dental Office Managers, National Pharmacy Technician Association, Texas Association of Nonprofit Organizations, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

 Contact: Dan Keeney, APR DPK Public Relations 832-467-2904 Email Contact

SOURCE: Schipul - The Web Marketing Company

Source: MARKET WIRE

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