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Dell Takes Advantage of Decreasing Component Costs to Pass Savings on to Business Customers

Posted on: Monday, 6 December 2004, 09:00 CST

Dell (NASDAQ:DELL) has implemented price reductions on select enterprise servers, workstations, desktops and notebooks offered to its corporate and institutional customers in the United States. A key advantage of Dell's direct business model is its ability to quickly pass component cost reductions to customers.

Savings of as much as 22 percent are available on the Dell PowerEdge(TM) 4600 dual-processor server. With two 2.4GHz Intel Pentium 4 processors and four 73GB hard drives, prices now start at $4,194.

Dell Precision(TM) workstation pricing has been reduced by as much as $460 and Dell has lowered by $100 the prices of select OptiPlex(TM) desktop configurations. For mobile workers, Dell has lowered the price on several Latitude notebook configurations up to $220 and a memory upgrade to 512MB is now available for $109.

Entry-level flat panel monitors are at a new low price when purchased with a system. The 15-inch E153FP is now available for only $249 and the 17-inch E173FP is $299.

"Our winning business model and direct relationship with customers allow us to pass these savings to them quickly," said Ro Parra, senior vice president and general manager for Dell Americas. "It is further validation that we are delivering the products customers need at tremendous value and continuing to focus our industry-leading customer satisfaction, growth and shareholder value."

The price reductions announced today apply to customers in the United States only. For more information, please visit www.dell.com.

About Dell

Dell Inc. (NASDAQ:DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past four quarters totaled $47.3 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.

Sample Configurations:

-- Dell PowerEdge 4600 server featuring dual Pentium 4 processors at 2.4GHz, four 73GB(b) hard drives at 10,000RPM, 1GB RAM and a 3-year limited warranty(a), reduced $1,210 to $4,194

-- Dell Precision workstation 470 featuring Intel Xeon processor at 3.6GHz, 2GB DDR2 ECC SDRAM, 256MB nVidia Quadro FX 3400 graphics card, 80GB(b) SATA 7200RPM HDD, Microsoft XP Pro operating system, 17-inch flat panel monitor and 3-year limited warranty(a), reduced $460 to $3,948

-- OptiPlex SX280 featuring Intel Pentium 4 520 processor (2.8GHz), 1GB DDR2 SDRAM, 40GB(b) SATA 7200RPM HDD, Microsoft XP Pro operating system, 17-inch flat panel monitor, 8XDVD+/-RW optical drive(c), performance USB keyboard and 3-year limited warranty(a), reduced $100 to $1,439.

-- Latitude D600 featuring Intel Pentium M 755 processor (2.0GHz), 14.1-inch XGA display, 512MB DDR SDRAM, 40GB(b) HDD, CDROM optical drive, Dell Wireless 1350 miniPCI card Microsoft XP Pro operating system, and 3-year limited warranty(a) reduced $220 to $1,747.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

(a) For a copy of our guarantees or limited warranties, please write Dell USA L.P., Attn: Warranties, One Dell Way, Round Rock, TX 78682. For more information, visit http://www.dell.com/warranty.

(b) For hard drives, GB means 1 billion bytes; actual capacity varies with preloaded material and operating environment and will be less.

(c) Discs burned with this drive may not be compatible with some existing drives and players; using DVD+R media provides maximum compatibility.

Source: Business Wire

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