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Exent to Distribute Ubisoft Titles for Games on Demand Services; Deal Signals Major Expansion of Exent's Turnkey Solution Content Offering

Posted on: Monday, 6 December 2004, 15:00 CST

Exent Technologies Inc., the market leader in technology solutions for secure digital delivery of gaming and application software, has signed a content distribution deal with Ubisoft Inc., one of the world's largest video game publishers. As part of the deal, Exent has licensed more than three dozen PC CD-ROM games, including titles from the popular Tom Clancy's Splinter Cell(R), Tom Clancy's Rainbow Six(R), Myst(R), Tom Clancy's Ghost Recon(TM) and Prince of Persia(R) product lines.

As part of its turnkey offering, Exent offers licensed, protected content to its customers using the EXEtender(TM) technology platform. The addition of Ubisoft titles adds AAA content in the action, adventure and simulation categories.

"Online delivery of Ubisoft games through Exent's turnkey Games on Demand services is a great way to extend the life cycle of our titles, reach new audiences, and open new revenue channels," said Jay Cohen, Vice President of Publishing for Ubisoft. "We are looking forward to capitalizing on the leading edge technology of this fast-growing online industry."

"Ubisoft is an important addition to our lineup of top publishers contributing content to Exent-powered games services," said Zvi Levgoren, CEO, Exent. "With such a rich content offering, and the usability features provided by our service, Exent turnkey customers can expect better end-user acquisition and conversion rates, increased revenue per user, and reduced churn from services."

About Ubisoft

Ubisoft is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubisoft's strong and diversified lineup has grown considerably, as has Ubisoft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubisoft has also confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubisoft is now present on every continent, both through offices in 21 different countries including the United States, Morocco, Germany and China and through sales of products in over 50 countries. The group is dedicated to delivering high-quality, cutting-edge video game titles to consumers around the world. Ubisoft generated a turnover of 508 million euros for the 2003/2004 fiscal year, up 22.5% at constant exchange rate over the previous fiscal year. To learn more, visit www.ubi.com.

About Exent Technologies

Exent is the market leader in technology and service solutions for secure digital delivery of gaming and application software for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support software publishers, broadband service providers, consumer portals, retailers and others.

Exent technology enables all standard business models -- purchases, subscriptions, rentals, try-before-you-buy -- for applications of any size. Exent Digital Rights Management solution dramatically lowers software piracy and ensures enforcement of licensing restrictions. Exent's EXEtender(TM)-based products and services are currently in commercial use by Comcast, Yahoo!, Bell Canada, RCN, Atari-On-Demand, Deutsche Telekom, Telefonica, KPN, Telenet, Telenor, Fujitsu, Swisscom and other leading service providers worldwide.

Major shareholders of Exent include Time Warner Ventures, Comcast Interactive, Concord Ventures and New Enterprise Associates. The company has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more information, please visit www.exent.com.

Source: Business Wire

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