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PhotoWorks.Com Adds Picnik.Com Editing Tools to Give Users More Creative Ways to Personalize Their Photos

October 4, 2007

SEATTLE, Oct. 4 /PRNewswire-FirstCall/ — PhotoWorks(R), Inc. (OTC Bulletin Board: PHTW), an Internet-based personal publishing company and photography community, today announced that it has added Picnik.com’s Web- based photo editing tools to the array of features available on PhotoWorks.com. These tools make it easy for people to crop or rotate their images, fix red-eye, adjust brightness and contrast, and apply additional special effects.

Some of the Picnik special effects features PhotoWorks’ users can now apply include borders, shapes, sepia, black and white, vignette, color boost or soften, and matte effects. Picnik also enables users to add text, resize, crop and adjust exposure to any PhotoWorks’ photo, and is integrated into PhotoWorks wherever users edit their photos.

“PhotoWorks’ goal has always been to give our users creative ways to tell their stories through photography and digital images and share them with others,” said Jeff Few, PhotoWorks senior product manager. “The addition of Picnik’s first-rate, easy-to-use editing tools give our users even more ways to exercise their creativity while preserving their memories.”

“We’re excited to be working with the PhotoWorks team to bring photo- editing awesomeness to their millions of users,” said Picnik CEO Jonathan Sposato. “Picnik was created to make creative photo editing simple, accessible and fun. With this partnership, PhotoWorks users will automatically receive unique Picnik features that will allow them to enhance their photos in ways that will make them feel like rockstar photographers.”

About PhotoWorks

PhotoWorks(R), Inc. is an Internet-based personal publishing company and photography community. The company’s web-based services allow PC and Mac users to share and store their digital photos, host personalized My Share Web pages, sell one-of-a-kind products through My Storefront, join photo communities, and create hardbound photo books, customized greeting cards, calendars, prints and other photography-sourced products. Formerly known as Seattle Film Works, PhotoWorks has a 30-year national heritage of helping photographers share and preserve their memories with innovative and inspiring products and services. More information on the Company is available at http://www.photoworks.com/.

About Picnik.com

Picnik is a next-generation, Web-based photo application that will change the way you think about photo-editing software. With Picnik, users get fast, easy access to a powerful set of photo editing tools that enables them to edit, share, and print photos in any Internet browser(IE, Firefox, Safari, Mozilla, etc.) and with any computer platform (PC, Mac, Linux). The company recently launched Picnik Premium, a new subscription-based service that gives users access to higher-end photo editing tools, plus an ongoing stream of new features and improvements, for $24.95 a year.

Picnik was founded in the fall of 2005 and is headquartered in Seattle, Washington. The Picnik team is dedicated to making great, affordable software for real people. For more information please visit http://www.picnik.com/.

   MEDIA CONTACTS:    PhotoWorks:                           Picnik:   Genesa Garbarino                      Erica Chandler   PhotoWorks                            MWW Group   206-281-1397                          206-505-8551   genesa@photoworks.com                 echandler@mww.com    Hal Bienstock   Maloney & Fox   646.356.8307   hbienstock@maloneyfox.com  

PhotoWorks(R), Inc.

CONTACT: Genesa Garbarino, PhotoWorks, +1-206-281-1397,genesa@photoworks.com; Hal Bienstock, Maloney & Fox for PhotoWorks,+1-646-356-8307, hbienstock@maloneyfox.com; Erica Chandler, MWW Group forPicnik, +1-206-505-8551, echandler@mww.com

Web site: http://www.photoworks.com/http://www.picnik.com/




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