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Industrious Kid the Parent Company of Tween Social Network Imbee.Com Expands Executive Team

Posted on: Thursday, 4 October 2007, 12:00 CDT

OAKLAND, Calif., Oct. 4 /PRNewswire/ --

CORE NEWS FACTS -- Industrious Kid, the parent company of tween social network imbee.com today announced the executive addition of Steve Rogers as Vice President of Business Development. -- Industrious Kid is the first company to build a User Generated Content (UGC) social networking platform and destination specifically for children between the ages of 8 and 14. -- The company's development efforts have been precisely tailored in order to provide children with a fun, autonomous user experience as they begin to explore aspects of social media and community interaction for the first time. -- Mr. Rogers joins the company from Zhone Technologies, a Telecommunications company previously founded by Industrious Kid CEO, Jeanette Symons, where he held several executive positions including Vice President of Product Management and Vice President of Global Support. -- Prior to Zhone, Mr. Rogers held several software development, engineering and product management positions within the access division of Nortel Networks. -- Industrious Kid's flagship offering is imbee.com, the first social networking and blogging destination specifically designed for kids from ages 8 to 14. -- imbee.com provides a highly interactive, security-based environment where children can begin to explore aspects of online social networking for the first time. -- imbee.com also provides parents and trusted adults with all the necessary, easy-to-use insight and control tools related to their child's communications and content development activities. -- All imbee.com subscribers receive an unparalleled level of protection including user authentication, content privacy, controlled scope of publishing and built-in a parental dashboard for insight and control. -- Industrious Kid, now provides private label and fully custom social networks designed around the needs and requirements of kids and organizations that are centered on kids and the people in their lives. The range of development and services is nearly unlimited, providing exactly what is needed for a particular organization. COMMENTARY -- Jeanette Symons, CEO, Industrious Kid -- "With the increase in demand we are seeing from corporations that would like to offer social media services to their young customers, the timing was right to bring someone of Steve's caliber on board in order to lead our growing business development efforts." -- Tim Donovan, Vice President of Marketing, Industrious Kid -- "As the first company to build a UGC social networking platform designed specifically for kids and tweens, more and more companies seek to leverage both our industry expertise and world-class technology. Steve's addition validates our growth as well as the significant market opportunity we're now facing." -- Steve Rogers, Vice President of Business Development, Industrious Kid -- "I am very pleased to join the executive team of Industrious Kid. With proven technology and a multiyear lead on innovation, Industrious Kid is poised to become the market leader in providing dynamic, feature rich social networking solutions for kid / tween focused corporations or organizations around the world." MULTIMEDIA SUPPORT -- Industrious Kid corporate site: http://www.industriouskid.com/ -- What is imbee.com: http://www.imbee.com/ -- Industrious Kid private label social networking solution: http://www.industriouskid.com/solutions RSS FEED TO CLIENT'S NEWS AND/OR BLOG Key Words

Tweens, social media, social networking, online safety, user generated content, virtual learning, new media

About Industrious Kid, Inc.

Industrious Kid is the first company to a social networking destination and platform specifically designed for the rapidly expanding population of kids and tweens now accessing and using the Internet. The company's age-appropriate solutions strike a unique balance between the fun and stimulation that children desire and the highly controllable, security-based environment that their parents demand. Industrious Kid's first product is imbee.com, a dynamic social networking and blogging destination designed specifically for kids ages 8 to 14. The company is headquartered in Oakland, Calif.

For more information about Industrious Kid and imbee.com, please visit http://www.industriouskid.com/.

Industrious Kid

CONTACT: Corporate Contacts, Tim Donovan, Vice President, Marketing

Web site: http://www.industriouskid.com/http://www.imbee.com/

Source: PRNewswire

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