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HealthCare.Com Hires Howard Yeh From VantagePoint Venture Partners As New Vice President of Corporate Development & Finance

Posted on: Friday, 5 October 2007, 12:00 CDT

HealthCare.com, an emerging leader in online healthcare marketing and information, announced today that Howard Yeh has joined the company as Vice President of Corporate Development & Finance. In this role, Howard will have responsibility in defining overall corporate strategy, and evaluating M&A and financing strategies. He will also have involvement in growing HealthCare.com's network of distribution, developing product/market strategy and marketing its product/services to content partners, care providers and consumers.

Howard was previously a Vice President in the information technology practice of VantagePoint Venture Partners, a leading venture capital fund with more than $4.0 billion of capital under management. There he focused on sourcing, evaluating, executing on and managing investments in the online media and marketing areas.

"I was privileged to work alongside some of the savviest, most talented venture capital investors in the sector, as demonstrated by VantagePoint's previous investments in Intermix Media/MySpace.com, ReachLocal, Healthline, Datran Media, Grocery Shopping Network, and most recently, Multiply.com," said Yeh. "In this role, I had a unique opportunity to seek and partner with transformative, technology-driven companies bringing to bear the right formula of product, market and team."

In addition, Yeh noted that, "HealthCare.com is a product-driven online marketing company that leverages an exceptional ability to generate and monetize traffic. The team combines expertise across the areas of product development, data aggregation, traffic acquisition and online monetization. I'm looking forward to contributing to their efforts to build the company."

"We are committed to assembling the best team possible to manage the growth and development of HealthCare.com," said HealthCare.com CEO, Matias de Tezanos. "Along with his domain knowledge and investment mindset, Howard brings an exceptional personal network of some of the leading online media, marketing and technologies from which to extend our business."

Howard joined VantagePoint Ventures in 2003 after beginning his career in the global media investment banking group of Merrill Lynch. He is a graduate of the Wharton School at the University of Pennsylvania.

About HealthCare.com:

Founded in December 2006, HealthCare.com is building out the web's most complete healthcare directory for practitioners, products, services and facilities worldwide. These directories will be distributed with high traffic portal partners and each individual directory will be co-branded to the look and feel of each portal distribution partner. HealthCare.com will create, maintain and enhance this service for them at no charge as well as share revenue from the traffic that enters from their portals allowing partners to monetize traffic.

In the U.S. alone, 10 million healthcare searches are done each day typically to learn more about a disease state like obesity or cardiac care. With HealthCare.com and other sites within its network, once the consumer has learned what they wanted to know, they can take action by entering a healthcare directory from within their existing website. Once they click a simple directory widget they can navigate to their town, state or another country to find a practitioner, product, service or facility.

Regionally specific ads, contextually specific offers, coupons and interest forms will be delivered along the click path to provide both consumers, healthcare providers and advertisers an easy way to take action, learn more and target appropriately motivated buyers.

For more information visit http://www.healthcare.com

Source: Business Wire

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