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Research and Markets: E-Mail Marketing: Getting Through to Customers, September 2007

Posted on: Friday, 5 October 2007, 15:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c70635) has announced the addition of new eMarketer report E-Mail Marketing: Getting Through to Customers, September 2007 to their offering.

eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011, a six-year increase of 82%--but only half the rate of overall online ad spending. Why so low?

Key questions the "E-Mail Marketing" report answers:

-What factors contribute to the increases in e-mail marketing spending?

-What do most people want from commercial e-mail?

-What elements boost e-mail's ROI?

-What can turn legitimate marketers' messages into spam?

-What metrics are most effective for evaluating e-mail results?

And many others...

Content Outline:

-Issues & Questions

-The eMarketer View

-Marketing Spending

-Spending Indicators

-Usage Patterns

-Getting Through

-Consumer Attitudes and Actions

-E Mail and Shopping

-Dealing with Spam

-Marketer Objectives and Actions

-Evaluating Results

-Conclusion

-Related Information and Links

-Related Links

-Contact

-Report Contributors

-About eMarketer

-A Trusted Resource

For more information visit http://www.researchandmarkets.com/reports/c70635

Source: Business Wire

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